EL SEGUNDOCalifornia, May 12, 2022 / PRNewswire / – eSalonThe award-winning first and only bespoke home hair dye company has announced that Dr. Greta Róża was appointed CEO. For the past 11 years, Rose has held global leadership positions at Henkel, the group that owns eSalon. Rose most recently served as eSalon’s Chief Operating Officer, overseeing the company’s manufacturing and expansion of global presence, enhancing customer satisfaction, driving innovation in research and development, and transforming the company’s purchasing processes.


It is a great honor to have been selected to lead this innovative company and talented team, ”said Rose. I am very impressed with what this team has built and can’t wait to introduce my new perspectives and ideas to the eSalon, AURA and Colorsmith table. “.

Continued global growth of all brands will be Rose’s primary goal. He is currently leading the opening of the new eSalon manufacturing facility in Germany – the second in Europe – which is slated to open later this month. The new production facility will enable the company to meet increased demand and offer shorter delivery times to customers in the region. Known for her brand growth positioning strategy, Rose will bring her omnichannel expertise to the company’s ongoing commercial expansion. The company culture will also be an important part of Rose’s top priorities – building on the already great eSalon culture to ensure the company continues to be a welcoming and supportive workplace for all employees.

Rose began her career in strategic consulting, where she worked for the Boston Consulting Group for six years, focusing on projects in the CPG industry. From 2016-2021, Rose served as Vice President of Business Strategy and Integration at Henkel Beauty Care Hair Professional in North America and was instrumental in building a new, state-of-the-art Beauty Professional headquarters in North America. City of Culver, California, involved. She also led the regional team in the US and oversaw all integration activities of six professional beauty companies. In this role, one of Rose’s priorities was the B2B online storeLiving roomregional digital marketing, business analysis and regional sales, business IT applications, #AcademyofHair and supporting a unique and thriving culture.

Born in Germany, holds a Master’s Degree in Business Management from WHU – Otto Beisheim School Management in Germany and a PhD in Knowledge and Innovation Management from RWTH Aachen University, also in Germany.

Rose is successful Graham Jones w. We have great confidence in Greta as she takes on the role of CEO of eSalon, ”Jones said. He is a proven leader with a wealth of experience and a unique perspective that will support the continued growth and development of all three brands.

Information about eSalon

eSalonreinvents the way women color their hair by developing a fully personalized, professional home hair color that is made to order and shipped straight to your door. Each order is shipped from manufacturing facilities in LA i London Formulated and delivered on demand, creating more than 300,000 unique color combinations and serving more than 12 million orders in North America, Europe, Australia and New Zealand to date. The entire range of eSalon hair care products is certified by the Leaping Bunny Cruelty Free program. In June 2020 brought the companyBlacksmiththe first and only individual hair color for men, v USA on the market and expanded to Europe in June 2021. And in January 2021, the company was in the leadAURA Personalized hair care a, a revolutionary approach to hair care with personalized premium shampoos, conditioners and masks for all hair types with pigment and aroma options.

Press contact:

Dara Toulch

Ballantine’s PR

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