“Climate neutral”: DUH takes action against advertising promises | Free press

Environmental awareness is selling well. Many companies use it in advertising their products. Often wrong, says the German environmental aid. DUH is now taking concrete action against eight manufacturers.


German Environmental Aid (DUH) wants to take legal action against advertising promises made by companies that label certain products “climate neutral”.

The Environmental and Consumer Protection Association initially asked several companies to refrain from certain advertising statements. At Wednesday’s press conference, DUH named eight companies, including the particularly well-known drugstore chains dm and Rossmann as well as Beiersdorf and Shell Germany, against which it has instituted legal proceedings. The DUH criticized the fact that the alleged compensatory effects of advertising projects and promises were sometimes incomprehensible.

According to Jürgen Resch, the federal managing director of DUH, the advertising promise of climate neutrality is often a consumer scam. “It’s often more of a trade in the CO2 indulgence that companies use to clean their green. Money is being pulled out of people’s pockets, but the climate is not protected, ”he said. Anyone who advertises environmental and climate protection also has to prove it, said DUH lawyer Remo Klinger. But anyone who leaves consumers in the dark about alleged climate neutrality is cheating them.

No cheating

In relation to the allegations, a spokeswoman for Rossmann stressed that the consumer had not been misled, and in particular that climate neutral products had not been misled, and that this had never been the case. “Nevertheless, we are serious about criticizing the DUH and are currently exploring further optimization of communication. We consider it important that German Environmental Aid constantly examines environmental advertising ”.

A Beiersdorf spokeswoman said the company has deliberately dropped the term “climate neutral”. Instead, the word “neutralized climate” is used at the product level. This makes it clear to consumers that the affected products have a residual carbon footprint that is offset by the company’s commitment.

At the request of the German Press Agency, dm and Shell Germany initially did not comment on the allegations. (dpa)

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