Why young Hessians choose hits | hessenschau.de

At the latest with Helene Fischer’s rapid rise in popularity, the hit seems to have moved into the mainstream. More and more fans also appear among the younger generation – both on the stage and in the marquees.

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Laura Wilde: “Hit connects young and old”


Pop singer Laura Wilde

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Laura Wilde uses dating apps while Laura Wilde sings hits. First of all, there is not much there. But the combination was already giving Wilde a headache. “When I say I sing hits in an online date, many are surprised,” says the 33-year-old.

Wilde, whose real name is Milde, grew up in Heppenheim (Bergstrasse) and Schlager. For her, genre is “the most normal and beautiful thing in the world.” She fulfilled her childhood dream of being on stage with her own songs. Her seventh album “Unbeschriftlich” hit the German charts at number 18 last year. She thinks it’s a shame that her work is not well received when it comes to dating. “I could never be with someone who rejects something I love so much,” she says.

“The younger people are, the more open they are”

The view of pop music seems to have changed in recent years. “The sound is not that conservative anymore. The topics are not as conservative anymore. Which means the fans aren’t as conservative anymore, “explains count music expert Kevin Varga.

He believes that a bad image is unfairly ahead of the genre. “No matter what your life situation is, you can always find yourself in music,” he says. “There are hits that give you courage when you have problems. For example, if you were deceived: “You lied to me a thousand times” by Andrea Berg.

Although listening to hits while he was at school was still embarrassing, hits have been played at almost all venues of the celebration for some time. For example “We say thank you”, a Flippers song from 2009 to celebrate the band’s 40th anniversary – according to Varga, now an absolute hit at any village party. “The younger they are, the more open they are,” he says. “There are no musical boundaries for them!”

Pop stars are younger now

Not only fans of pop music have changed, but also the stars of the stage – explains Laura Wilde. “When I started working in the industry in 2010, there were maybe two or three girls my age,” she recalls. “There has been a real boom in the last few years. Many more young people are interested in hits. I always say: everyone suddenly crawled out of the holes in the cheese – here we are and go! “

One of them is Marilena Kirchner from the area of ​​Tann in Rhön (Fulda). Schlager has always been a part of it too. “I grew up in the countryside. There are folklore festivals, the Oktoberfest, the May Day festival or a church fair, ”says the 24-year-old. “Of course, depending on what life you lead, it affects what music you feel comfortable with.”


Pop singer Marilena Kirchner

Kirchner won her first hit “A Lausbua muass er sei” when she was just 14 years old. To this day, she performs on stage as a singer and hosts a pop program on the radio. It so happened that she sings in Bavarian as Hessian.

Schlager as a unifying element

“Schlager brings people together – at some point they all jump up,” says the 24-year-old, explaining her enthusiasm for the genre. The unifying element is also emphasized by hr. music expert Kevin Varga. “From young people to retired people, concerts meet many different people with different backgrounds and income categories, such as Giovanni Zarella and Florian Silbereisen.”

There is no such thing as your typical Schlager fan, says Varga. “Perhaps this is what makes Schlager am Ballermann so successful. People come there and want to celebrate together. It doesn’t matter if you drive a Porsche or are unemployed. People now associate this music with fun and relaxation: as soon as I hear hits, I’m in a good mood! “

Critics by day, fans by night

For the singer Kirchner, Schlager is something more: a place of refuge. “Music is also there to shut down and free the brain for a while of all the horrible news that comes to us every day,” she says. He cannot understand that some people criticize this illusion of an ideal world. “There are so many terrible things going on in the world. So why should you sing crookedly about something beautiful? “

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At parties, the biggest critics are the first to hoot the beer benches, the singer says. Her colleague Wilde also notices some discrepancy between what people say about Schlager and how they experience them. “Many do not dare to admit that they listen to hits,” he says.

“But as soon as they have a drink, they know all the lyrics by heart and sing like there’s no tomorrow.” You see it at carnival, for example. “I always have to laugh. Can’t you just admit that you like music? “

A species that polarizes

Why does Schlager polarize to this day like no other genre of music? Varga cannot fully explain this either. “Maybe it’s like Modern Talking,” he wonders. “Apparently no one heard them back then, and yet they sold millions of records and records. Everyone says they think the music is really bad and then they secretly celebrate it. ” It will probably be a few more years before everyone can really admit that the Schlager “isn’t that bad.”

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