Adidas is ready to jump! | News

Adidas is one of the biggest losers in DAX® this year. Reason: The Franks had to revise their targets for the current fiscal year. The sporting goods manufacturer was able to exceed experts’ expectations in the first quarter thanks to strong business in the US. However, blockades began in many cities and neighborhoods in China in mid-March. Big cities like Shanghai and Beijing have suffered. Adidas generates about 20 percent of its sales in China, and data for the first quarter of 2022 is already showing a significant decline compared to the same period last year. An even greater decline is expected in the second quarter.

However, at the beginning of the week in China, the first easing of the coronation measures was announced. In addition, there is an opportunity for economic incentives to stimulate consumption. Adidas could benefit greatly from this and be positively reflected in the figures for the second half of the year. As of early March 2022, Reebock is also no longer part of the Adidas family. This eliminates the main stress factor. Developments in China still determine Adidas stock price. According to Thomson Reuters, many analysts remain optimistic in the medium term, pointing to a strong market position and strong growth opportunities in the internet sector. However, further failures cannot be ruled out.

Chart technical perspective: Adidas

Resistance levels: 186.90 / 195.60 / 199.00 / 218.00 EUR

Support tokens: € 171.75 / € 183.70

Adidas shares have been in a downward trend since early November 2021, and have even accelerated since February 2022. DAX® shares have stabilized at around EUR 171.75 and have been on the recovery course for several days. Adidas stocks are currently trading between the support level at EUR 183.70 and the downtrend at EUR 186.90. In the event of a breakthrough from February 2022, there is a chance for a rebound to EUR 195.60 (downward trend line), and then to EUR 199.

Adidas in EUR; Daily chart (1 candle = 1 day)

Period of observation: January 25, 2021 – May 31, 2022. Historical observations are not reliable indicators of future events Source:

Adidas in EUR; Weekly chart (1 candle = 1 week)

Period of observation: 01/06/2017 – 31/05/2022. Historical observations are not reliable indicators of future events. Source:

investment opportunities

Bonus limit on Adidas shares

Essential WKN Sale price in EUR Barrier in EUR Cap (upper price limit in EUR date of the last valuation
Adidas HB584F 218.58 150.00 260.00 12/16/2022
Adidas HB6QHM 237.91 140.00 275.00 12/16/2022
Source: HypoVereinsbank onemarkets; Status: May 31, 2022; 12:15 pm

Cap bond with 90% minimum Adidas stock repayment

Essential WKN Issue price maximum repayment amount in EUR final Valuation day
Adidas HVB6QR * 101% ** 1,350.00 07/06/2027
* Subscription period until June 9, 2022 (early closing possible); ** nominal amount; Source: HypoVereinsbank onemarkets; As of May 31, 2022 12:15 PM

You can find information on how rebate orders work and many other products here at onemarkets knowledge.

Cashback Trading – when the issuer pays the fees for my order!

Place orders as usual through your broker or bank. Activate cashback via the Cashbuzz website. Get a credit of up to € 50 per transaction (for transactions from € 1,000) up to a maximum of € 1,000 per month. More information at:

Please note important information and disclaimer.

This information does not constitute investment advice, but an advertisement. The public offering is made solely on the basis of a securities prospectus approved by the Federal Financial Supervisory Authority (“BaFin”). The approval of the prospectus should not be interpreted as a recommendation to buy these securities from UniCredit Bank AG. The prospectus containing all supplements and final terms are authoritative only. It is recommended that you read these documents carefully before making any investment decision in order to fully understand the potential risks and opportunities involved in making an investment decision. You are about to buy a product that is not simple and may be difficult to understand.

Features of HVB products

Adidas cartridge – ready to jump! it first appeared on the onemarkets blog (HypoVereinsbank – UniCredit Bank AG).

Author: Richard Pathenhauer

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