Shangri-La launches Shangri-La Circle platform and Member Day | News

Group announces Golden Circle loyalty program redesign and new monthly offers that will bring members even more benefits

HONG KONG, June 2, 2022 / PRNewswire / – On April 28, Shangri-La began a new chapter in pioneering Asian hospitality by transforming the award-winning Golden Circle loyalty program. Shangri-La Circle is a modern travel and lifestyle platform that goes beyond the traditional hotel loyalty program and offers members more: simplicity, flexibility, privilege, recognition and convenience. Continuing its commitment to improving the quality of guest experience, Shangri-La Circle will launch a new Member Day initiative, “The Sixth Circle”, offering members even more opportunities to enjoy the good life in Shangri-La.

Based on the premise that life should be fun, endless, exciting and full of possibilities, Shangri-La Circle’s innovative new program offers exclusive experiences and unprecedented flexibility across the brand’s entire portfolio: hotels, restaurants and bars, wellness facilities and family experiences. Members can enjoy exclusive rates and offers, enhanced benefits, and a simplified process to earn and redeem Shangri-La Circle Points while staying, eating, and shopping at Shangri-La. The platform will also celebrate members’ personal journeys through unparalleled access to insider and behind-the-scenes information and personalized experiences.

Shangri-La Circle has four membership tiers, including Polaris, a new invite-only tier that offers the highest level of personal privilege. Benefits include unlimited access to Shangri-La facilities around the world – even without an overnight stay – a dedicated Polaris global concierge, Polaris Discovery experiences and a Diamond status gift to share an unforgettable experience with loved ones.

Members also have access to the new Shangri-La Circle app, which they can use to plan a trip, reserve a table or shop at Shangri-La Boutique. The app also allows members to manage their account in one place and choose whether to use cash or points – or a combination of both – for booking.

With the premiere of “Circle the Sixth” in June, Shangri-La Circle offers its members an even more exclusive experience with limited-time monthly offers sixth. New offers will be published on Membership Day on June 6 and will only be available for 48 hours each month, June 6-8 at 9am (Hong Kong time). Curated by the Shangri-La Circle team, special offers offer exciting new ways to enjoy the good life.

For the first Members Day, Shangri-La Circle offers more than 20 vacation packages bundled with selected culinary and wellness services, allowing guests to tailor their trip to Shangri-La. Shangri-La Circle members will earn six times their points if they book these special offers through the dedicated Members Day website or the Shangri-La Circle Mobile app. In addition, members of Shangri-La Circle in Hong Kong, Singapore, Kuala Lumpur and Taipei six times more points when they shop at Shangri-La Boutique during the 48-hour Member Day.

New members receive 300 bonus points for their first Shangri-La Circle experience and up to 1,500 additional bonus points for further expenses until July 31, 2022. These points can then be redeemed for the next Christmas dinner, weekend getaway or wellness trip.

Shangri-La continues to push the boundaries of hospitality with the launch of the new Shangri-La Circle platform and the Circle the Sixth ”Members Day initiative.

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