This time it is cheaper to rent a stand
The art market has changed enormously since the last art in 2020. Now the first edition of Corona is approaching. This requires the art of seduction – for gallery owners and merchants.
Everyone gets up from the couch. Karlsruhe’s first art fair since the Corona pandemic is just around the corner. In the two years from closure to closure, the art market has shifted to digital as well. Auction houses were thriving, but traffic jams were popping out in front of the screen. The auctions were held mainly online – there were also fairs in the low-price sector.
In other words, where Karlsruhe art has always found many customers. Taking them back out of the digital comfort zone for face-to-face meetings is now the main task of the renowned fair for classical modern and contemporary art. Finally: attracts in a new light and with lower rents for stands.
Until 2020, art Karlsruhe opened the art fair year in February, but the first replay is now taking place in summer. From 7 to 10 July, the Karlsruhe Exhibition Center offers the international art market a home for its 120-year-old art spectrum. A total of 215 renowned galleries from twelve countries are expected for the 19th edition of the art.
Once again, shows by one artist – 180 in total – and traditional sculptural spaces inspire the purchase of works of art. A large number of famous artists are present in the various programs of the participating galleries: from Josef Albers and Salvador Dalí, through Otto Dix and Max Liebermann, to Pablo Picasso, Markus Lüpertz and Gerhard Richter.
The subsidy program relieves gallery owners of rent for their stands
A great sigh of relief is revealed during the press event at the Karlsruhe Art and Media Center (ZKM) on the occasion of the presentation of the summer edition. The organizers and owners of the gallery are glad that they can finally return to a personal exchange.
At the same time, you must first regain confidence in the fair as a thriving market place. “We need a fair,” emphasizes Christine Rother-Ulrich, gallery owner from Wiesbaden. As representative of the Federal Association of German Galleries and Art Distributors for Hesse and Rhineland-Palatinate, she is convinced that personal advice cannot be replaced by digital formats.
As not all art dealers survived the pandemic well, this time, the gallery owners involved receive a financial relief. Britta Wirtz, Managing Director of Messe Karlsruhe, and art curator Ewald Karl Schrade have applied for funding from the federal government and are delighted with the positive decision. The rescue program and the future “Neustart Kultur” of the Federal Government for Culture and Media (BKM) are therefore also part of the presentation at the fair. According to Wirtz, gallery owners can give up rent for stands up to 60 percent.
A novelty this year is the arrangement of the usual four exhibition halls. In addition to the main rooms for classical modernism, post-1945 art, graphics and contemporary art, visitors will now find their own room for special exhibitions, museum presentations, and talks. This year, the Klöcker collection, the theme of which is women’s representations, will be presented at a major special screening at Art Karlsruhe.
Sculpture garden, this time in the open air
The sculpture garden deserves special attention. In a green area of approximately 6,800 square meters between four exhibition halls, the Karl Ewald Schrade promises an open-air gastronomic offer in harmony with works of art, with a summer atmosphere.
The opening hours are also new. Those interested in art can now come until late in the evening – this year, the art is open until 20:00.
winter or summer? What is a more favorable date for Karlsruhe’s art in the future? “We are customer oriented,” explains Britta Wirtz. As the next fair in February would be too close, Article Karlsruhe 2023 is scheduled from May 4 to 7. The May date would also be appropriate for future gallery owners, emphasizes gallery owner Rother-Ulrich.
art Karlsruhe – Classic modern and contemporary art from July 7-10, 2022 in Karlsruhe. Internet platform from 23 June for the program on “Galerieplattform_DE” via www.art-karlsruhe.de