well above the general out-of-home market ^ Valora Holding AG / Keywords: Miscellaneous Valora enters the booming occasional market in Germany 06/03/2022 / 07:01 CET / CEST Publication of an ad hoc advertisement in accordance with Art. 53 of the CoR. The content of the Notification is the responsibility of the publisher / publisher. ————————————————– ————————- __TOKEN__0__0__ Valora acquires the trendy Frittenwerk format based in Germany and thus becomes active in the attractive fast-casual market. In this way, Valora takes another strategic development step from its mainly take-away gastronomy business towards event gastronomy with familiar self-service processes. With Frittenwerk as an established brand, Valora wants to further develop in this fast-growing catering segment and benefit from market growth. The founding team of Frittenwerk is also confident that, together with Valora, they can further strengthen the brand and accelerate growth. Valora continues to expand its portfolio of catering services and opens a new market with the purchase of Frittenwerk. Between 2016 and 2019, the German fast-casual market grew by an average of 9% per year and was growing well above the overall out-of-home market (+ 3%). A disproportionate increase in relation to the overall market is also expected in the coming years. (Source: CREST consumer panel, npdgroup deutschland GmbH). The gastronomic segment is divided into quick service restaurants and restaurants with waiter service. It combines a high-quality range of fast food with a pleasant atmosphere to save you and spend your time. With a fully mature self-service concept, Frittenwerk is the leader in the fast casual segment in the German-speaking world. Great scaling potential in an attractive environment Since its founding at the end of 2014, Frittenwerk has focused on modern interpretations of the Canadian classic poutine, and the menu is primarily unusual fries. As a first initiator, a French fries maker has great potential for further scaling. The concept persisted during the corona crisis and also expanded significantly during the years of the pandemic to 12 new locations. This expansion can continue in collaboration with Valora. Valora plans to double the network, which currently has 27 locations, by 2025. Frittenwerk is now mainly located in city centers, but also in shopping malls and train stations in large and medium-sized German cities. The still young portfolio of locations is secured by long-term lease contracts. Most Frittenwerk restaurants are independently run and one fifth is run by private and institutional franchise partners. Valora sees additional growth opportunities, especially in high-frequency locations through take-out premises that require little space. Foreign expansion is also possible. Simple further development of the concept is guaranteed thanks to uniform system standards and low complexity. Logical step in developing a multi-format strategy “The acquisition of Frittenwerk is a logical step in the development of our growth-oriented multi-format strategy,” says Michael Mueller, CEO of the Valora Group. “Frittenwerk is a popular, strong brand in Germany and has a high level of innovation in the dining area, but also in terms of digitization. We are confident that with this format, Valora will quickly gain a foothold in the fast-casual market and benefit from the attractive market development. We also expect a significant transfer of know-how and competence from Frittenwerk as a creative entity to our other formats ”. The founding team of Frittenwerk, like the previous owners, is also confident that both sides will benefit from the merger and with the tailwind take the brand to a new level. In order to maintain the strength of its own brand and thus continue the expansion in a targeted manner, the frit factory will be managed as decentrally as possible within the Valora Food Service division. The founding team remains on board. Existing employees will also be taken over. Frittenwerk’s headquarters will remain in Düsseldorf. Frittenwerk is expected to be acquired on July 1, 2022. It has been agreed that the terms of the acquisition have not been disclosed. It is financed from existing resources. In 2021, the format achieved external sales of a good EUR 23 million and EBITDA of around EUR 2.5 million. Valora expects EBITDA to more than triple by 2025 as part of scaling. [IMAGE] Image credits: KIEPER FilmFotografi | Frittenwerk You can find this ad hoc edition at www.valora.com/newsroom. About Valora Every day, around 15,000 Valora employees are committed to bringing happiness to people on the move with a wide range of food products – local, quick, practical and fresh. Valory’s approximately 2,700 small sales outlets are located in busy locations in Switzerland, Germany, Austria, Luxembourg and the Netherlands. The company consists of a kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo and the popular private label ok.-, as well as a constantly growing digital service offering. Valora also operates one of the world’s leading pretzel plants and benefits from a highly integrated bakery value chain. Valora generated external sales of CHF 2.2 billion in 2021. The group’s headquarters are in Muttenz, Switzerland. The registered shares of Valora Holding AG (VALN) are listed on the SIX Swiss Exchange AG. More information at www.valora.com. About Frittenwerk The first Frittenwerk restaurant in Düsseldorf-Bilk already received in its first year the “Bahnhofs-Shop des Jahres” award and a nomination for the 6 most innovative gastronomic concepts, the “Leaders Club Award”. Years of progress and learning passed before a second restaurant was opened in 2016. Today there are restaurants in Cologne (2x), Aachen, Frankfurt (2x), Essen (2x), Düsseldorf (4x), Stuttgart, Wolfsburg, Dortmund, Braunschweig, Karlsruhe, Hamburg, Oberhausen, Münster (2x), Neumünster (2x), Berlin (2x), Heidelberg and Leipzig. Restaurants will open in Mainz and Koblenz in mid-2022. Since 2018, the country’s own food truck from “FRITTENWERK – Der Truck” has also been operating. More information at www.frittenwerk.com. If you have any questions, please contact: Investor relations Media relations Annette Carrer-Martin Christina Wahlstrand Telephone +41 61 467 21 23 Telephone +41 61 467 24 53 [email protected] [email protected] 1.mail it:[email protected] 1.mail it:[email protected] Disclaimer This document contains forward-looking statements that deal with matters that are not historical facts or cannot be otherwise verified by reference to past events. Forward-looking statements are based on our current expectations and assumptions and are subject to uncertainty, as well as known and unknown risks. These uncertainties and risks, as well as other factors, may mean that future actual events and changes, including Valora’s performance, financial position and development, differ materially from those expressly or implicitly stated or assumed in the forward-looking statements. The information, opinions and forward-looking statements contained in this document are accurate as of the date of publication only. Valora makes no commitment to review or update any forward-looking statements, whether as a result of new information, future events or otherwise. This information does not constitute a recommendation to buy any securities. ————————————— – ———————————— End of ad hoc release ——- – – ———————————————— – – —————– 1367831 03/06/2022 CET / CEST °
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