EU investigation: more and more young people are buying counterfeit products | Free press

Buying counterfeit products is common. Consumers don’t always know they’re buying a fake – but many obviously have no problem with that.


Clothes, shoes, perfumes and smartwatches: young people in the EU buy far more counterfeit products than before the corona pandemic.

The number of young Europeans who made an informed decision to buy one or more counterfeit products in the last year has more than doubled (from 14 to 37 percent), according to a recent study by the EU’s Intellectual Property Office (EUIPO) in Alicante, Spain. Influencers also influence purchasing behavior.

“At a time when e-commerce and digital consumption have increased significantly, the increase in the purchase of counterfeit goods, both intentional and unintentional, is a worrying trend,” said EUIPO Executive Director Christian Archambeau.

Germany in bottom midfield

More than half (52 percent) of those polled said that they had either intentionally or accidentally bought at least one counterfeit product online. In Germany, 39 percent of people aged 15 to 24 surveyed knowingly bought counterfeit goods, according to information. According to a representative study, fakes are the most popular among young Greeks (62 percent). The lowest value was in the Czech Republic (24%).

The main factors are social influences such as the behavior of family members, friends or acquaintances. Additionally, every tenth respondent referred to the recommendations of influencers or famous people. Many young people are misled and lured into buying counterfeit products. Young people also admitted that it was difficult to distinguish genuine goods from counterfeit goods.

Counterfeit products are mainly clothes and accessories (17%), shoes (14%), electronic equipment (13%) and cosmetics and perfumes (12%). The study also examined trends in the use of pirated content. It turned out, for example, that the majority of young Germans (69%) prefer access to digital content from legal sources. (dpa)

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