Perfectly prepared for Gamescom 2022: what exhibitors, dealers, journalists and other industry visitors should know about the business area.
Gamescom has always been a public and trade show fair – so at the upcoming Gamescom 2022 on August 24, there will be separate areas again at the Cologne Exhibition Center:
- this The entertainment zone (Halls 5 to 11) for end users, to Also Industry visitors have access.
- this business area in pavilions 2, 3 and 4, some of which have two floors just Exhibitors and trade visitors are allowed. Always show your ticket when crossing from the entertainment area to the business area.
- Hall 1 is reserved for events such as the Gamescom Opening Night Live.
Gamescom 2022 officially kicks off on Wednesday, August 24, 2022 as a traditional trade fair guest and media day.
- The business zone is open daily from
- On market Wednesday (August 24), the halls are closed at 19.00, on the remaining two days (25/08/26/08) the end of broadcasting at
- The Business Zone is closed on Saturday (August 27) and Sunday (August 28).
Anyone who would also like to visit the exhibition stands in the entertainment area in a reasonable way should choose the trade guest and media day (August 24) if possible. If this can be arranged, the rooms for private guests should be visited on this morning.
Reason: From early afternoon – around 1:00 p.m. – private guests also come to the place, who have one of the so-called wild tickets. From then on, longer waiting times at gaming stations are inevitable.
Gamescom 2022: Exchange Guest Tickets and Presale
Only those who buy a visitor ticket online in advance have access to the business area. Visitors to the fair are, for example, developers, dealers, publishers, founders, employees of agencies, esports organizations, associations and law firms, scientists, politicians or market researchers (full list on the Gamescom website). For example, an excerpt from the trade register, proof of dealer ownership, trade license, and certificates from companies and associations are considered proof of trade guest status.
Youtubers, streamers, bloggers, podcasters and media representatives of all kinds must be accredited by the press department.
Remember to remember: A commercial guest ticket can only be purchased for personal use. Your colleagues and employees from your department or from the same company must each take care of the admission ticket individually. Tickets are personalized and therefore not transferable.
Incidentally, you can also visit the show on Saturday Gamescom (August 27) and Gamescom Sunday (August 28). The business area is closed at this time, but the entertainment area is open to industry visitors.
- Day ticket for Wednesday, Thursday or Friday – 55. €
- Day ticket for Saturday or Sunday (entertainment zone only) – € 30.50
- 3-day pass (Wednesday to Friday) – € 108
Incidentally, holders of a valid commercial visitor ticket do not need an additional ticket for the duration of their visit to Gamescom: The price includes a separate ticket for local public transport in the greater Cologne area, i.e. metro, bus, S-Bahn and tram (valid for the Rhein Transport Association) Sieg and Rhein-Ruhr). Please note that the ticket is only valid in combination with the corresponding day ticket.
Gamescom 2022 business area: rooms and access
If you are traveling on Gamescom ICE, by metro, S-Bahn (S6, S11, S12, S13) or by regional train, you will usually arrive at the Köln Messe / Deutz train station, which is located directly to the south entrance.
If you choose the tram (lines 3, 4), get off at the eastern entrance (station “Köln KoelnMesse”).
In both cases, depending on the time of day, merchant visitors are recommended to proceed to the west entrance. The reason: you avoid queues in front of entrances from the south and east and you don’t have to “wade” through public corridors. However, this tip only applies to public days, which is Wednesday through Saturday. On the day of industry guests and the media (Wednesday, August 24), you can use the entrance that is most convenient for you.
Anyone using a taxi or shuttle should also ask the driver to go to the west entrance. From the west entrance, halls 1, 2.1, 2.2, 3.2, 4.1 and 4.2 are connected in a matter of minutes.
Gamescom 2022: as a private guest or a non-professional guest in the business area?
A commercial visitor ticket is simply not profitable for private visitors – and not least because of the much higher ticket prices for commercial visitors.
Access to the stands of the business zone of large publishers is usually possible only after prior appointment with press, marketing or sales employees. It is virtually impossible to “look around” Electronic Arts or Ubisoft as an unregistered guest. Incidentally, it is also the experience of many industry visitors who did not make an appointment.
Even fans who speculate about an autograph or selfie with celebrities or YouTubers may be disappointed in the business area. For safety reasons, VIPs enter the rooms through separate entrances.
Gamescom 2022 Visitor Service: Congresses and Events
An integral part of Gamescom 2022 are several congresses and conferences aimed at specialized audiences. The highlights at a glance:
Devcom 2022 (English speaking)
The international Devcom developer conference is an official part of Gamescom – focus: Monday, August 22. and Tuesday 23.8. A whole package of lectures, panels and workshops has been announced. Devcom is located in the conference rooms above the west entrance. Please note that you need a separate entrance ticket to Devcom.
Gamescom Congress 2022 (German / English)
The traditional conference format is becoming more and more popular and offers discussion panels and lectures on topics such as youth protection, law and industry trends. The North Congress Center will also be the venue for the events in 2022. The subject, speaker and program are yet to be decided – but the date is Thursday, August 25, 2022. Tickets are not available for pre-sale yet.
Gamescom 2022: Exhibitors in the Business Area
A few weeks before the start of Gamescom, the organizers announce which exhibitors will be able to visit which halls. During the current show, all suppliers can be found in the official exhibitor search engine on the Gamescom website.
In the area of Family and Friends, you will also get to know competent contacts for visitors to the industry: the Federal Agency for the Protection of Children and Youth in the Media (formerly: Federal Audit Office, BPjM), self-control entertainment software (USK), associations and institutions, as well as numerous information offers in the field of career; and education and training.
Gamescom 2022: hotel rooms, accommodation, accommodation for industry guests
Gamescom is one of the largest fairs in Germany – they are visited by many more visitors than, for example, the Frankfurt Book Fair. Hotels and guesthouses in and around Cologne are adequately occupied during the fair period. If you have a long way back and forth or are planning to stay for a few days, you should definitely look for accommodation in advance. For more tips on “overnight at Gamescom”, check out this article.