Coffee is also threatened by climate change – reason enough to place the topic of sustainable cultivation on this year’s GREENTECH FESTIVAL (GTF) agenda. Together with Fairtrade and Rainforest Alliance, Nespresso will talk about obstacles and previous successes in growing areas and explain how premium coffee in particular can be preserved for the future. The company has been cooperating with independent non-governmental organizations for almost 20 years and directly cooperating with farmers in the cultivation areas. From 22 to 24 June 2022, the festival at the former Berlin Tegel airport will offer businesses, politicians, the public and the media an analogue and digital platform to actively collaborate on change for a better future under the slogan “#togetherwechange”.
With strong partners by your side – to protect your premium coffee
This year, Nespresso shows that high-quality coffee and sustainable cultivation go hand in hand. “Our goal is to provide high-quality coffee also in the future. That is why we take responsibility for our entire supply chain, and especially for the farmers, ”explains Mark Ruijgrok, Managing Director of Nespresso Germany. “Traceability is also becoming a problem. We look forward to an on-site replacement. I look forward to providing an insight into working together with our partners Fairtrade and Rainforest Alliance along with our Global Head of Sustainability, Jérôme Perez. ”
Jérôme Perez, Global Head of Sustainability Nespresso, says: “Climate change is a serious threat to many aspects of our lives and it does not spare the coffee industry either. Producing great coffee requires knowledge and healthy ecosystems. We have been working directly with farmers for almost 20 years and provide them with experienced agronomists who train them in sustainable cultivation methods. In addition, thanks to projects such as Reviving Origins coffee, we have been able to rebuild coffee in unique regions that were already considered lost, such as Uganda or DR Congo. Our recent B Corp certificate is a testament to the work we have put into the last few decades. B Corp’s status now reaffirms what we’ve always believed in – that we should work with our partners and other stakeholders and incorporate them into our decisions. ”
Harvesting the fruit: this is how the sustainable cultivation of coffee works
Simon Aebi, Fairtrade Max Havelaar Switzerland, adds: “Nespresso and Fairtrade share the common goal of helping farmers create a sustainable livelihood. Truly sustainable coffee sourcing also depends on strong partnerships and long-term investments. I am proud of what we and Nespresso have achieved over the past eight years! For example, in countries like Colombia or
In Indonesia, we have significantly improved the living conditions of farmers, either by creating a pension fund with the Colombian Ministry of Labor or by establishing a crop failure insurance with Blue Marble Microinsurance, to name just two. Through our partnership, we innovate together to solve some of the greatest challenges facing farming communities. Nespresso has been a committed and trustworthy partner since 2014 and I look forward to hearing more about our collaboration with GTF. ”
Jérôme Perez will speak to Simon Aebi of Fairtrade and other speakers, including Oatly, at Conference stage. Moreover, dr. Marco Lescher, Supply Chain Manager Nespresso Germany, “Deep Dive” format together with Stephanie de Heer of the Rainforest Alliance. Managing Director Mark Ruijgrok gives them “Interview with the exhibitor” insight into the work of the company.
Stephanie de Heer, Rainforest Alliance, says: “In 2003, we and Nespresso launched the AAA Sustainable Quality (TM) program and are proud of our journey so far, in which we have helped thousands of coffee growers build their resilience and at the same time produce high-quality coffee. attention to the positive impact of our work, we are increasingly committed to continuous innovation, change and improvement to work with like-minded partners such as Nespresso and coffee growers around the world to pave the way for a transition to regenerative practices that benefit biodiversity on their farms and their livelihoods. GTF is a great platform to share this journey with others.
About the Greentech festival
Founders Sven Krüger, Nico Rosberg and Marco Voigt invite outstanding pioneers, entrepreneurs, leaders and activists to GREENTECH FESTIVAL for a sustainable exchange. Innovative green technologies for a sustainable future are promoted and the festival’s groundbreaking extended concept welcomes visitors from all over the world. GREENTECH FESTIVAL creates a space for people with great ideas and innovations in the fight against the climate crisis and for a greener future.
More information about the Greentech Festival and how to participate can be found here: greentechfestival.com and here:
LinkedIn: FESTIVAL GREENTECH
Twitter: @Apple pie
Facebook: GREENTECH FESTIVAL
YouTube: GREENTECH FESTIVAL
Available for download here.
About Nestlé Nespresso
SA Nestlé Nespresso SA is a world pioneer and reference in the field of premium portion coffee. As part of the AAA Sustainable QualityTM program, the company works with more than 120,000 coffee growers in 15 countries to implement sustainable practices on farms and the surrounding landscapes. Established in 2003 in partnership with the Rainforest Alliance, the program helps to increase yields and crop quality, ensuring a sustainable supply of high-quality coffee and improving the standard of living for coffee growers and their communities. In 2022, Nespresso obtained the B Corp ™ certification, joining the international movement of 4,900 goal-oriented companies that meet B Corp’s high standards of social and environmental responsibility and transparency. The company, headquartered in Vevey, Switzerland, operates in 81 countries and employs more than 13,000 people, of whom approximately 800 are in Germany. In 2021, the global network included 802 exclusive boutiques, 28 throughout Germany, 59 N-Points and one N-Cube in Munich. For more information, visit the Nestlé Nespresso corporate website at www.nestle-nespresso.com/ About Certified B Corporations (TM) Certified B Corporations or B Corps (TM) are companies that have been verified by B Lab for high Meet the standards of social and environmental performance, transparency and accountability. OB Lab B Lab transforms the global economy for the benefit of all people, communities and the planet. As a leader in changing the economic system, a global network develops standards, rules, tools and programs for business and certifies companies – known as B Corps – that are leaders. The community currently has 380,000 employees in over 4,500 B Corps in 79 countries and 153 industries. Over 150,000 companies manage their impact with B Impact Assessment and SDG Action Manager. To learn more and to join the movement, visit bcorporation.net.
NESPRESSO Germany GmbH
Linda Zentara, Corporate Communications
Original content from: Nespresso Deutschland GmbH, provided by news aktell