As of: 06/18/2022 15:16
The fight for sharp minds is particularly fierce in the IT industry. Programmers or project managers are desperately wanted. Public employers try not to leave empty-handed.
Conference room at the re: publica digital fair at the end of last week. It is early afternoon and the hall is full, about 60 people are present, mostly women, most of them sitting on the floor. The world of work expert is about to finish his workshop. Title: “Super skills for tomorrow’s work! How we can all work what we want ”.
Then most of them pour out of the room, some stand in small groups and talk. Hardly anyone notices that the next event has already started: Sarah and Stephan from Bundesdruckerei want to excite young people with working at the state-owned company GmbH. But first they have to make sure that someone can actually listen to them. They are regularly complimented by groups that talk in the room. Only a dozen or so listeners remained.
City scenes in an image film
Sarah and Stephan introduce Bundesdruckerei as a modern company. They both wear bdr T-shirts in black, red and gold on the front. On the reverse: “Career. Security”. An image film is displayed on the monitor in which: scenes from big cities, young people who come to work smiling and dynamic. If you believe the film, the average workforce in the Bundesdruckerei is under 40 years old, highly motivated and shopping at Peek & Cloppenburg.
The banality of wasted public service must be eliminated as soon as possible. “Many people still believe that we are an authority. We are a federally owned company, ”explains Sarah. It’s about innovation and demanding workplaces – after all, one of the company’s tasks is to secure the critical infrastructure essential to the system. This requires skilled workers. And many.
This means the Bundesdruckerei joins a long list of public employers who would rather hire IT specialists yesterday than tomorrow. Last year, students of the European School of Management and Technology calculated that there should be 46,000 of them by the end of 2022 alone. It can already be foreseen that this goal will not be achieved.
Popular topics, easy to learn interests
“This year, by the end of the year, we are looking for a total of nearly 1,000 new employees, about half of whom have an IT degree,” says Stephan. Bundesdruckerei is developing dynamically, currently 3,700 people work in the state-owned company. “Data security” is one of the core tasks – for government agencies right up to collection. Everything should be safe, the future is digital, here you can shape it: that’s Sarah and Stephan’s message. Of course, the topic of “data security” is on the lips of all young people and of the industry as a whole, but apparently not all want to get involved in the Bundesdruckerei.
Halfway through the lecture, two more people leave the room. Sarah and Stephan’s target audience apparently prefers to listen to the forensic biologist Mark Benecke next door. 150 people are seated in front of the main stage, and the topic here is “Bees and Flowers: Why Loss of Species Is So Nuisance.” Re: publica is not only an IT conference, but also a place where you can confirm your attitude towards life.
In flip-flops for work
In the survey, the digital industry association Bitkom found that the demand for qualified employees is still growing. At the beginning of the year, almost 100,000 vacancies were vacant across the country. IT positions. Bad news for the public service. It is often not the first and not the second choice for offspring. “Larger corporations can make better bids than the public sector,” says Adél Holdampf-Wendel of Bitkom. “And start-ups can score points because of other factors such as corporate culture, innovative projects or internationality.”
Especially in terms of internationality, the Bundesdruckerei can still catch up. So far, job advertisements have been published almost exclusively in German, says Stephan. That will change soon. Just like the picture. The company is young, dynamic and open. In the middle of the presentation, Stephan looks at himself: “Shorts, flip-flops – this is how I go to work.”
In his daily work, he searches LinkedIn profiles, writes to potential employees and wonders how Bundesdruckerei could look more modern. Classic headhunter work. After the presentation, three people walk up to Sarah and Stephan. Nice rate, measured by the tolerable crowd. “We hired 300 new employees this year,” says Stephan. About 700 vacancies remain.