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beaconsmind AG: A leading international discount store is the beaconsmind solution

20.06.2012 / 08:30
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beaconsmind AG: A leading international discount store is the beaconsmind solution

– Commencement of cooperation with the BFL Group in the United Arab Emirates

– Planned entry into other markets of the BFL Group in the Middle East and Europe

– Unique, personalized options for interacting with customers thanks to the innovative beaconsmind technology

Zurich, Switzerland June 20, 2022 beaconsmind AG (ISIN: CH0451123589 Ticker: MLBMD), a leading SaaS provider in the area of ​​location-based marketing (LBM) and analytics, has won the BFL Group as a new customer. The company, based in the United Arab Emirates (UAE), is one of the world’s leading discount stores for fashion, toys and household goods. Brands such as Brands For Less, Toys For Less, Homes For Less and Mumuso are under the umbrella of the BFL Group. In addition, the BFL Group is the exclusive premium partner of Tchibo in the MENA region. The beaconsmind location-based marketing solution will initially be used in several stores in the United Arab Emirates. The use of the beaconsmind solution will soon be extended to the BFL Group’s brick-and-mortar stores in other markets. In total, the BFL Group has approximately 80 stores with its brands in the United Arab Emirates, Lebanon, Oman, Qatar, Kuwait and Malta.

The partnership with the BFL Group was born thanks to beaconsmind’s partnership with Seed Group, the private office of Sheikh Saeed Bin Ahmed Al Maktoum, a member of the ruling family of Dubai. Thanks to this partnership, beaconsmind will gain direct access to the royal family’s companies and business contacts in the UAE and the MENA region, and thus can further fuel its development in these regions.

beaconsmind supports the BFL Group in combining its offers in stationary trade with those in e-commerce by combining the BFL mobile application with the beaconsmind suite software. With beaconsmind, the BFL Group can increase cross-selling and provide customers with tailor-made offers based on their purchasing history and point-of-sale visits through new interaction and communication channels. Thanks to personalization of offers, customer loyalty is strengthened and their quality is improved. The BFL Group also uses all location data from application users to respond to customer inquiries directly in the store or anticipate market trends and respond to them with appropriate offers.

Max Weiland, CEO of beaconsmind: Just a few weeks after strengthening our sales team in the Middle East and India among others, we can already announce a significant new customer success. The BFL Group is already one of the world’s leading discounters and continues to grow. We are glad that we will accompany them and thanks to our solution we will be able to provide impulses for dynamic growth.

Ayman Beydoun, Chief Operating Officer, BFL Group: Technology has always shaped retail. At BFL Group, we are open to new technologies that we can use to support both our business and our clients. With a solution from beaconsmind, we are opening a new marketing channel as part of our omnichannel strategy, thanks to which we can even better reach users of our applications and improve their shopping experience. We believe in a “customer first” strategy, and with a local customer focused approach, we can offer our customers even more benefits and shopping experiences in our stores, based on their preferences. “

About beaconsmind

beaconsmind AG was founded in Switzerland in 2015 and is a pioneer in Location Based Marketing (LBM) software in the retail sector. By equipping stores with Bluetooth beacons that precisely locate and identify customers, and integrating a software suite, beaconsmind opens up a whole new channel for retailers to interact with customers. With beaconsmind, retailers can combine digital and physical purchases, bridging the gap between offline and online. The company’s shares (ISIN: CH0451123589 – Ticker: MLBMD) are listed on the Frankfurt Stock Exchange with XETRA trading and on the Euronext Paris Stock Exchange.

For more information, visit www.beaconsmind.com

contact the company
beaconsmind AG, Stäfa (Switzerland)

Max Weiland, founder and CEO
Telephone: +41 44 380 73-73

Contact for business and financial press
edicto GmbH, Frankfurt (Germany)

Axel Mühlhaus / Doron Kaufmann
Telephone: +49 69 905 505-54

20.06.2022 Publication of Corporate News / Financial News broadcast by DGAP – EQS Group AG website.
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