5 Pitfalls Retailers Should Avoid



Stationary trade is facing serious challenges. It’s not always easy to improve your in-store shopping experience. Five pitfalls investors should definitely avoid.

In-store shopping hasn’t changed much in recent years, and often feels a bit dated and sometimes even frustrating. Some dealers avoid larger investments due to the difficult economic situation. As a result, they risk being left behind even further by competitors who want to experiment and online competitors. What neglect drives away their customers and what concepts and solutions can they use to counter this.

1. Long waiting times at checkout

Almost nothing upsets customers more than queues at the checkout. In a Scandit survey, 46 percent of participants in the DACH region cited long lines as the most annoyance when shopping. Not always the reason is too few checkouts or too few employees, sometimes simply canceling or redeeming the voucher slows down the process. However, this does not change the frustration of those waiting.

how is better Many customers are now used to Scan & Go because they know it from large retail chains and appreciate the time saved thanks to the self-service checkout. Thanks to modern SDKs, applications from Scan and Go can now be deployed much faster and easier than a few years ago – an effort that is also manageable for small retailers. Focusing on basic functions helps to minimize costs and development time, additional functions can always be retrofitted later. Retailers can also earn points using the Mobile Point of Sale (mPOS) as customers can pay anywhere in the store and no longer have to queue at a fixed location. In the fashion industry, 48% of retailers already rely on mPOS to reduce queues and prevent customers from simply leaving the store.

2. Customer experience suffers from misinformed workers

The strengths of traditional retail include consulting and services, but employees are not always able to answer all customer questions. Sometimes it is not possible to find an employee quickly at all – then there is a risk that a frustrated customer will leave the store, make a purchase elsewhere and never come back. how is better

Intelligent data capture technologies allow you to use many useful features of the application, beyond scanning and traveling. They allow customers, for example, to call up detailed product information or test reports by scanning the product with a smartphone. Employees can also use these features to better advise customers and make specific product recommendations, provide care or compatibility information, or suggest appropriate accessories. Or check the availability of other product variants in stock. In the fashion industry, 73 percent. Retailers are taking advantage of the omnichannel experience.

3. Purchasing experience: Lack of knowledge about regular customers

In classic commerce, customers often form an anonymous crowd. You can see overall trends and bestsellers in the sales statistics, but it is not clear what preferences individual customers have and how regularly they visit the store. This makes it difficult to reward customer loyalty and retain them in the long run with tailored offers.

how is better Apps with intelligent data capture technologies provide sellers with important information about customer purchasing behavior – from the frequency of purchases, through favorite products, to the size of the basket. They can use this information for individual coupons and rebate actions, which can even be displayed directly during the purchase, when the customer scans the product for purchase or downloads the product data. According to a Scandit study, 60 percent of customers in the DACH region would use the app to access personalized promotions and offers.

4. Only the offline world in the spotlight

If stationary retailers move away from digital concepts, their customers may at some point wonder why they should continue to visit the stores on a regular basis. After all, online shopping is extremely convenient and convinces with a personalized purchasing experience, extensive product information and fast processing. So why buy from a local retailer after you’ve checked online and your next purchase only takes a few seconds? Why visit the store if there is no guarantee that the product you want is in stock. And also in the right color, size or equipment variant?

With the help of omnichannel solutions, sellers can improve the shopping experience. (Photo: Scandit)

Omnichannel concepts for a better shopping experience

how is better Omnichannel concepts that cleverly connect the online and offline worlds make physical stores more attractive and help retailers better exploit their strengths. The online store is just the beginning. Ideally, customers can compare products and check availability there. Then book the product you want to view it in-store or get further advice. Click & Collect, i.e. picking up an online order in-store, is also attractive to many customers as it eliminates delivery times and shipping costs. Many fashion retailers have realized this. Accordingly, 73 percent. wants to use its technology investments over the next twelve months to create new omnichannel experiences for its customers.

Scandit is a provider of intelligent data capture solutions. Using smart devices such as smartphones, drones, digital glasses and robots, employees collect data from barcodes, texts, ID documents and items. It does so with unmatched speed, accuracy and intelligence to automate end-to-end processes and discover critical information. Scandit can capture data up to three times faster than dedicated scanners. Even in difficult lighting conditions, on damaged labels, on many barcodes and on any smart device. (sg)

Main image: Kzenon – Adobe Stock

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