Mandatory reading: These books should be read by startup founders | News

The list of books to help you start your own startup is long. Depending on which guide you ask for, the suggested essential books you should read before becoming self-employed are different. The presented list is based on the recommendations of Swiss Handelszeitung and Business Insider. The resulting six books are intended to serve as basic reading for creating startups.

“STARTUP: 1×1 to start a business” by Vincent Matthiesen

Vincent Matthiesen’s work is considered a sort of Wikipedia for founding a startup. The book summarizes all the important topics, from planning to implementation to further development, and provides step-by-step instructions for implementation. In this way, several problems are solved simultaneously in “STARTUP: 1×1 for start-up”. By reading this book, prospective founders can get a good overview of which topics are essential and whether their own startup is even for themselves.

“Become what you can!” Kerstin Gernig

Establishing a startup takes a lot of courage. Of course, jumping into the cold water is not easy for many. The book “Become What You Can!” provides the necessary motivation and conviction. Kerstin Gernig. It presents the former founders who have achieved success with their startup. People come from very different backgrounds, ideas and skills. In this way, Gernig shows that success can be varied and not just based on one stereotype. The short stories featured provide potential founders with exciting insight into past startups, as well as the courage and inspiration to start their own success story.

“Your next big thing” by Matthew Mockridge

Of course, even more important than courage in setting up a startup is a brilliant idea. Only those who can come up with a promising idea can become self-employed in the first place. Although Matthew Mockridge cannot whisper an appropriate idea in his book “Your Next Big Thing,” he does introduce readers to the systematics of idea development. How did the successful founders come up with their concepts? Was it all just a coincidence or could you come up with “the next big thing”? Mockridge takes up this question in his work and analyzes the patterns and strategies behind the ideas of young entrepreneurs. The book shows potential founders how their thoughts can become ideas and then business concepts.

“Financing of startups” by Martin Giese and Nicolaj Højer Nielsen

Young companies need money, even a lot of money. No startup can be established without the necessary external financial resources. Especially that at the beginning the business is still negative and the profits do not appear until later. In order for a great company to grow out of a sensitive seed of ideas, you must, figuratively speaking, fill it with a lot of money. The book Startup-Finanzierung by Martin Giese and Nicolaj Højer Nielsen offers help in raising money. A topic that is very tiring for many start-ups, but extremely important for success. Based on numerous case studies from practice, both authors explain how investors can be found and how they can be persuaded to their own project. In addition, Giese and Nielsen provide insight into the criteria investors consider when making investments. Thanks to the book “Financing start-ups”, potential founders learn how to finance land and how to properly negotiate with it.

Ivan Stefanovic’s “business plan”

Another exhausting topic for many founders is the business plan. For many, it is even the biggest problem. Depending on individual circumstances, it is hardly known what a business plan is, let alone what it should look like and how it should be created. The book by Ivan Stefanovic can help in this. It answers numerous questions about the business plan in an understandable way. Stefanovic explains the pitfalls of creating it and how to convince investors. After reading this, potential founders should be well prepared to draw up their own business plan.

“Crowdfunding Handbook” by Ulrike Sterblich, Tino Kressner, Anna Theil and Denis Bartelt

Giese and Nielsen have already explained the financing of their own startups – but now it’s getting a little more specific. Ulrike Sterblich, Tino Kressner, Anna Theil and Denis Bartelt devote their book entirely to crowdfunding and introduce readers to the concept of the success of young companies. Crowdfunding is a fairly new alternative to ‘traditional’ financing and has great potential. In their textbook, the authors explain step by step what crowdfunding actually is, what preparations must be made for it and how it is ultimately implemented. The book even covers post-processing. Aspiring founders also get checklists on different aspects so they can run their own campaign as efficiently as possible.

Nicolas Flohr / Editor

Image Sources: iQoncept /, Anything Possible /

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