Digital Hub Industry: unlocking the potential of digitization together ›WIR

Lenze Digital Hub Industry_05.07.2022 (photo: Jens_Lehmkühler)

Opening a new innovation center for digital transformation in industry

A living form of innovation: this is the motto of the Bremen Digital Hub Industry (DHI), which was officially opened yesterday (5 July 2022). The space for industrial ideas and experiments was created in close collaboration between the Bremen Senate, the University of Bremen, Lenze SE and encoway GmbH, a subsidiary of the automation specialist from Hamelin.

After just one and a half years of construction, a unique innovation ecosystem was created in the technology park in the immediate vicinity of the university, which is intended for the use of digital technologies, and above all for transfer and cooperation. The center, funded by the state of Bremen, aims to enable medium-sized industrial enterprises in particular to carry out the necessary digital transformation and to become a test area for innovation and new business models.

In particular, small and medium-sized industrial enterprises (SMEs) face significant challenges in an increasingly volatile environment. They must successfully conduct their day-to-day operations and at the same time develop innovations that will ensure future business success. Digitization offers enormous potential in this. However, the question arises, how are companies to carry out digital transformation on their own, without sufficient (digital) know-how, with very limited resources, quickly and with added value. The answer is: not SAM at all. “In our technologically and organisationally complex world, we can only achieve success in the future through cooperation. Especially for us in Germany, the Lenze press release “Digital Hub Industry: Unleashing the Potential of Digitization” and Europe applies: Success is increasingly a question of intelligent collaboration “, sums up the motivation behind the project, Lenze CEO Christian Wendler. In his opening speech, he added: “Our mission at Lenze is to provide expert support to our medium-sized customers on digital transformation and to offer them an ecosystem of this valuable exchange. The Digital Hub industry offers excellent conditions for this and an extremely creative environment ”.

The basic idea of ​​GHI is to create a place of exchange between companies and research areas of universities and universities. On the one hand, companies such as Lenze provide their industrial knowledge and bring their digital challenges and current problems as concrete research subjects for research projects. On the other hand, companies benefit from research results and can transform them into new digital products, services or business models.

In her welcome speech, Kristina Vogt, Senator for Economy, Labor and Europe, highlighted the importance of the Digital Hub industry for Bremen:
“Medium-sized companies and start-ups in particular are supported and strengthened on the path to digitization with needs-oriented and practical offers. The Digital Hub industry in this way in a sustainable way increases the attractiveness of our location, creates new jobs and secures the existing ones ”.

The heart of the center in the new Neos building with approx. 16,000 m² of office, laboratory and event space is an open innovation laboratory with coworking and express spaces, diverse laboratory spaces and a large event zone. Here, established industrial companies can collaborate with each other, with academics or with startups and “digital” talent. In times of skilled labor shortage, the Digital Hub industry offers another advantage as its proximity to the University of Bremen provides easy access to skilled workers, talents and innovators.

Christian Wendler, CEO of Lenze SE:
“I am convinced that digitization offers great potential for industrial companies. At the same time, I believe that the related challenges can only be overcome together and together. That is why I am very pleased with the foundation of the Digital Hub Industry in Bremen, which aims to do just this: unlocking the potential of digitization together. We will become even more attractive for our customers as a partner for end-to-end automation and digitization solutions along the entire value chain. “
Christoph Ranze, founder of encoway, responsible for Lenzes
Digital business and a source of ideas for the Digital Hub industry:

“As the driving force behind this dream project, we at encoway and Lenze are particularly pleased with the new home for our growing team. We are expanding our Digital and Innovation Lab for Industry 4.0, DOCK.ONE, and by integrating it with DHI, we create an extremely attractive crucible for innovation and collaboration. Most importantly: We invite our customers to become part of this innovative ecosystem. Whether it’s CPQ, IIoT or artificial intelligence – the know-how of our hub network is already impressive. I am convinced that with this new form of future-oriented cooperation, we will achieve a reputation far beyond the national borders. “
Kristina Vogt, Senator for Economy, Labor and Europe from Bremen:
“Thanks to the Digital Hub Industry, we have a lighthouse project that sets new standards in cooperation between business and science, and thus strengthens Bremen and its many small, medium and large companies, as well as our science in the long term.”
prof. dr inż. Bernd Scholz-Reiter, Rector of the University of Bremen:
“As a university with strong funding and external research, we offer the perfect conditions for successful collaboration projects. Due to its orientation, the Digital Hub fits perfectly into the professional profile of many of our technical courses as well as our overall transfer strategy. All parties will benefit from the cooperation. Scientists will receive new assignments and suggestions from practice, students will be able to cope with the requirements of professional practice early, and companies will benefit from access to know-how and specialists.

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