In the high canyons of Frankfurt, cyclists don’t always have it easy. Eurobike wants to enter this urban area because it is there that decisions about the mobility of the future are made.
The Eurobike trade fair begins with a comprehensive complaint in a new location in Frankfurt. The exhibition, which was previously located in Friedrichshafen, will be bigger, more international and more political than before and will focus on future mobility, Fairnamic organizer managing director Stefan Reisinger said on Thursday. Moving to Frankfurt is a “quantum leap” for Eurobike.
After 29 editions on Lake Constance, the international bicycle fair will take place for the first time in Frankfurt from 13-17 July. It is accompanied by a transport policy congress and a participatory program in the public space. “We want Frankfurt to become the cycling capital of Germany,” said event manager Katja Richarz. The city will host trade fair bike lanes, free bike rentals, races, tours and two action areas. The exhibition center itself has also been open to the general public for the last two days, although you cannot buy bikes or accessories there.
“There is no substitute for anything”
The head of the fair in Frankfurt, Wolfgang Marzin, does not want Eurobike to be understood as a replacement or successor to the International Motor Show (IAA), which has moved to Munich. “Eurobike does not replace anything, it is a platform for another independent industry. We are happy about every fair that goes well, ”he said. The conditions for further internationalization are excellent. Before moving to the fair menu, companies from Frankfurt and Friedrichshafen founded a joint company that will be organizing Eurobike in the future. The people of Baden-Württemberg own a majority of 51 percent of Fairnamic GmbH.
Like other industries, the bicycle industry struggles with disrupted supply chains. While high-quality bicycles are being reassembled more and more in Europe, more and more frames are also produced at the new factory in Portugal. The producers really want to become independent. However, most of the components, bezels and small parts still come from Asia.
Shimano, a market leader in driveline and brake components, has production facilities in Europe, but main facilities are in Japan, Malaysia and Singapore. “We think it is unlikely that 100 percent of the components will ever be re-produced in Europe,” Patrick Tepass, product manager of Tout.Terrain, told Pressedienst-Fahrrad.de.
Two days for the audience
At the stands of over 1,500 exhibitors (previous record: 1,400), both professionals and the public can learn about the latest bicycle trends over the last two days. In hall 8, the organizers want to showcase the “future of mobility” with digital networks, electric drives for all types of bicycles and particularly sustainable production methods.
According to bicycle expert Gunnar Fehlau, Eurobike covers the entire spectrum of bicycles. However, the industry is in a “transfer year” after the crown pandemic was aimed at maintaining deliverability. In 2022, there will be no major technical innovations like radio circuits or the widespread use of LED lights some time ago. However, manufacturers offer numerous improvements and optimizations, thanks to which the range is constantly diversified. “It’s more about evolution,” said Fehlau. Another topic is the digital integration of modern bicycles in data applications.
An electric bike that drives growth
The industrial two-wheeler association does not intend to present the latest market data until the show starts. According to earlier information, about 4.7 million bicycles were sold in Germany last year, of which 2.0 million were electric. E-bikes and pedelecs continued to grow slightly compared to the previous year. On the other hand, there was a significant decrease in sales of classic bicycles (2.7 million compared to 3.09 million). With the rapidly growing e-share, average prices (€ 1,395 per bike) and total turnover have risen to € 6.56 billion. Statistically, every resident of Germany owns a bicycle.
Concepts for in-town and operational traffic, as well as networking with other modes of transport, are the topics starting on July 13 on the “Eurobike Convention”. In addition to Federal Transport Minister Volker Wissing (FDP), Janette Sadik-Khan is also expected, as New York City’s mayor of transportation has built 600 kilometers of bicycle lanes and implemented a system with 12,000 rental bicycles. (dpa)