The whole panorama of jewelery and watches on two floors: a celebration of the jewelery world – service

When the “factory for watches, precious steel, jewelery and jewelery” was opened in Pforzheim in 1767, the cornerstone was laid for more than 250 years of success in the German jewelery and watch industry. With the opening of SCHMUCKWELTEN on June 17, 2005, the world-renowned companies in the traditional industry not only had a first-class shop window, but also created an important tourist magnet for the region. In recent years, many celebrities from the world of film, television, sports, business and politics have been seen there. Both events will be celebrated on Saturday, July 16, 2022 with a unique entertainment program.

A fascinating world of adventure and shopping

In an atmosphere unique in Europe, on two floors unimaginable shopping opportunities for gold and brilliant masterpieces are presented. Reason enough to visit SCHMUCKWELTEN with the variety of more than 150 brands of jewelry and watches. There are also exciting areas of knowledge and experience as well as the opportunity to become creative as a goldsmith. 250 years of experience and competence can be felt up close here.

Buy jewelry where it comes from

SCHMUCKWELTEN’s attractive retail spaces shine with more than 150 jewelry and watch brands in all price ranges. From gold souvenirs, accessories, fashion and trendy jewelry from international brands in showrooms to luxury jewelry at Juwelier Leicht, SCHMUCKWELTEN offers it all – pure shopping pleasure.

Deutsche Schmuck und Uhren (DSU) and Galerie für Kunst & Design present themselves in the SCHMUCKWELTEN Beletage on the 1st floor. Almost everything in this center revolves around “Made in Pforzheim” design and quality. At the art and design gallery, the team of designers and goldsmiths can’t wait to get visitors excited about something special. Visitors are fascinated by unique and designer jewelery and items from over 80 artists and jewelers.

Many of the creative people are former students of the Pforzheim goldsmithing and watchmaking school or studying jewelry design at the University of Pforzheim. This unit forms a spatial and thematic symbiosis with Deutsche Schmuck und Uhren GmbH: the beautifully designed showroom and sales center for industrially manufactured products create an unforgettable impression. And especially important: experts advise here, namely trained goldsmiths and watchmakers. Pforzheim jewelry for Pforzheim and the world – German quality from German production.

Transparent factory and hands-on workshops!

How does a chain machine work? The history of jewelry in Pforzheim comes alive again in the Transparent Factory. In the goldsmith’s workshop, visitors become jewelry designers and design their own jewelry! Experienced goldsmiths will introduce you to the fascinating world of jewelry, design and creativity. Working, sawing and sawing like a professional on an antique goldsmith board – an unforgettable experience.

Continuous further development of the SCHMUCKWELTEN concept

SCHMUCKWELTEN are located in the heart of the golden city of Pforzheim. In the retail sector, Goldstadt offers a solution to all your questions about gold, gemstones, jewelry and watches. Many companies and associations are based here, each of which has its own unique profile. SCHMUCKWELTEN is also intensely involved in this field and offers a “comprehensive carefree package” for private customers via a network of companies. The competence and quality of the traditional industry, a unique range of products, the best expert advice and exciting experience are the pillars that make up the SCHMUCKWELTEN service profile and make a visit to the golden city worthwhile and indispensable.

Pop tenors (from right) Claudio Versace, Enzo D´Eugenio and Jeremy M. Buck will play their birthday concert in the jewelery world on July 16th.

EXCELLENT! This is how we celebrate the 17th birthday of SCHMUCKWELTEN Pforzheim

Saturday, July 16, 2022, 12:00 p.m. – 5:00 p.m.

Celebrate with us – explore the multi-faceted SCHMUCKWELTEN with over 150 jewelry and watch brands and exciting worlds of sensations on 2 floors!

Sparkling advantages:

15.30, birthday concert “IDEA POPTENORS” – three great united voices! Pop tenors Claudio Versace, Enzo D’Eugenio and Jeremy M. Buck inspire with their sparkling voices and their crossover repertoire. FREE of charge as part of Coko Events (forum in the tower district).

Free city ​​tours with a gilded vintage bus “Golden insert”

Gold-plated Porsche: Take an unforgettable selfie

Demonstration of a ball press: See first hand how a pendant is made.

Mineral exhibition: Fantastic natural wonders are presented in a modern and stylish atmosphere.

Interactive exhibition “Gold. Money. Society.”: An interactive experience about gold on the 1st floor of SCHMUCKWELTEN.

Bring us your treasures! Cleaning, valuation, scrap purchase, jewelery processing


The pearl of myth

A natural wonder from the sea and an endangered beauty from the depths: we show you a giant clam weighing over 50 kilograms.

Explore the diverse world of pearls: white, black, round, baroque …

We show timeless classics and modern designs from the Perlenhaus Gellner collection


diamond fever

Exhibition of the most famous diamonds (replicas) in the world.

A diamond – radiantly beautiful, seductive and elegant! We present you a wide selection of brilliant jewelry made by companies from the region.

Toast with us! Enjoy a SCHMUCKWELTEN Cuvée glass with a 22 carat gold insert.

Goldliner-Bus and Gold-Porsche point out: In the jewelery world at Leopoldplatz in Pforzheim, grand celebrations will be held on both floors.


Program for children from 6 years of age: There is a lot going on at the goldsmith’s table, and individual buttons are made of musical notes and concert programs.

Let yourself be enchanted by sparkling diamonds and create your favorite jewelry with a jewelry designer.


colored gems – colorful signs of self-confidence:

The premiere of the Peter Fischer manufactory collection: Everyday luxury that inspires and convinces comes from the desire for a tasteful play of colors.

Sasha Afschar presents her “Gardens of Jewelry” collection: jewelry that has been designed with great pleasure using high-quality gemstones and attention to detail.

Loose colored gemstones and pearls of the highest quality from Oskar Herzl: Let yourself be enchanted – we will create your jewelery together with you.

Concerts as part of CoKo

Roland Bliesener, 13:30 – 14:30

Head of MT, 14:30 – 15:30

Yes, 16: 30-17: 30

Free entrance

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