How salespeople prepare for the business of tomorrow

Automotive Working Days How salespeople prepare for the business of tomorrow

New business areas, e-commerce in vehicle sales, digital service processes: the automotive industry is changing a lot. »Kfz-betrieb« will provide you with information on how to set up your business for the future at the new “Automotive Working Days 2022”.

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Sales, service, digitization: the new Automotive Business Days offer automotive and service professionals interdisciplinary knowledge from all areas of activity in the automotive industry.

(photo: Stefan Bausewein, collage Meike Ludwig / »kfz-betrieb«)

Sales and workshop as separate departments that do not have much in common? It was yesterday. Today, in order to meet the challenges of the future, tight digital networking is needed between all of the revenue departments in the showroom.

»Kfz-betrieb« takes this development into account and with the new “Automotive Business Days” has designed a specialist congress that provides automotive and service professionals with combined knowledge from all areas of the automotive industry from a single source. The first edition, including a major industry event, will be held in Würzburg on June 21-22 – a platform for expertise and professional networking. Ensure your participation now!

The new event is supported by the partner bank Deutsches Kfzgewerbe, CG Car-Garantie Versicherung-AG, Loco-Soft, and TÜV Nord Mobility.

Reputable speakers – from auto repair shops, manufacturers and other industry players – will show on two stages how auto repair shops can transform classic business to stay fit for automotive change. Large trade fairs with services related to the activities of car showrooms and workshops crown the days of the event.


Photo gallery with 21 photos

The first day of the congress will be devoted in particular to new business areas for dealers, digital vehicle sales concepts and mobility offers from dealers, but also to IT security issues. The second day of the congress focuses on the after-sales business and its digitization.

Future automotive sales and service strategies in the digital world of mobility

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on Automotive Working Days in Würzburg you will find out at June 21 and 22, 2022 all about the latest developments in sales, service and digitization in the automotive industry. Practical examples from car dealerships and workshops, but also from producer organizations, show how the industry is adapting to future trends and how new concepts are implemented. Big trade exhibition completes the offer.

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Another highlight of the event is the presentation of the new “Automotive Business Awards”, which honors dealers’ strategies and lighthouse designs for sales, service and digitization. It takes place in the evening of the first day of the congress (June 21) and ends with a huge industry event for all participants of the congress.

Why is it worth creating new business areas

As keynote speaker, Thomas Ulms sets the days of the event. Ulms has worked for a long time as Managing Director in the Automotive Industry (Beresa, Münster / Osnabrück) and developed concepts with which a retail and service company can cope with the transformation of the business. In his presentation, Ulms explains why classic car dealers should venture into new business areas and why new business models are needed.

Retail companies are following in their footsteps with best practice examples. For example, the Plattling AVP group of car dealers (including VW, Audi, Seat, Porsche) set up their own e-mobility subsidiary last year, which does not sell e-cars but e-scooters, e-bikes, wall boxes, photovoltaic systems, charging warehouses and much more. Franz Hirtreiter Jr., CEO, introduces the concept. And Benjamin Jakob, managing director of the Jakob car showroom near Fulda (including Opel and Nissan), describes how his company entered the thriving caravanning business.

The thematic attraction is the “Future Retail” thematic block: Sales managers of various brands (Ford, Toyota, Kia, Polestar, MG) describe how their products want to shape the sales business of the future: online sales, stationary sales, agency models, direct sales, dealer sales – there are many design variants. And which of them promises the greatest successes to individual brands? Antje Woltermann, Managing Director of the Central Association of German Vehicle Trade (ZDK), representing the automotive industry, joins the discussion with brand representatives.

Online retailers are attacking

The challenge for dealers is not only the new sales models of manufacturers. Also, an increasing number of new online used car dealerships are entering the market, selling and delivering vehicles directly to customers via the Internet. How are retailers responding to this?

The Seitz car dealer group in Kempten (including VW, Audi, Seat, Skoda) has set up its own online car dealership, which currently employs ten people. Managing Director Martin Osterberger-Seitz describes how the company operates on the Internet.

Online sales – This also applies to new mobility concepts such as car subscriptions. Heinemann (Hyundai) car dealership was asked to create its own subscription platform. Co-initiator Jürgen Kołodziej presents the concept.

In the aftermarket industry, digitization also brings new customer expectations. Porsche counters them with numerous digital offerings to give customers a choice and to enable a smooth transition between their preferred channels. S. Patrick Eheim, Head of Aftersales at Porsche Germany, explains the concept of the second day of the conference. And Karl Hell, Hyundai’s After Sales Director, shows how the classic garage and technologies such as the vehicle network will be connected in the future.

As dealers, the two groups of Beresa car dealers (Mercedes-Benz, Smart, Hyundai) and Bleker (including the various Stellantis brands) provide an insight into the digitization of their aftermarket business. And Renault partner Autohaus Hermann explains the experience the company has gained in nearly a decade of servicing e-cars.

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