The sixth Premier Inn in Hamburg opens its doors in City-Süd

pts20220715007 Tourism / Travel, Business / Economy

Project development by GBI and NORD PROJECT – a mix of applications for a bustling district

Hamburg / Frankfurt am Main (pts007 / 07/15/2022/07: 10) –

Premier Inn expands its presence in Hamburg with a 281-room hotel near the Outer Alster lake: The new Premier Inn Hamburg City Klostertor is an investment by GBI and NORD PROJECT, which is the largest and sixth premium economy brand hotel in Hamburg, the Hanseatic city. 281 rooms and 31 underground parking spaces are now available for business and private travelers at Hammerbrookstraße 37.

The convenient location to the main train station is not only ideal for business travelers: the hotel in the south of the city is quickly reachable by public transport from the nearby S-Bahn stations “Hammerbrook” and “Berliner Tor”, also from the airport. 163 double rooms, 17 double rooms, 48 ​​triple rooms, 23 family rooms and 27 barrier-free rooms are spread over seven floors. On the ground floor, travelers will find the proven concept of the British hotel brand, which they already know from other Premier Inn hotels: The lounge consists of a stylish lobby and a relaxation area with comfortable armchairs, a separate work area with an attractive design, and an inviting bar with modern design elements. In the inner courtyard there is also an elevated terrace with garden furniture, so that guests can relax.

27 team members will take care of the guests’ well-being. The team represents 16 nations on four continents, which ultimately also benefits the international visitors of this Hanseatic city. “The fact that we can start with such a large team makes us very happy,” says Maik Hildebrandt, hotel manager at Premier Inn Hamburg City Klostertor. “His enthusiasm will inspire our guests and give them unforgettable WOW moments.”

The new quarter was carried out by the developers of the GBI and NORD PROJECT projects. In addition to the Premier Inn hotel, this multifunctional property also houses a niu hotel from the Hamburg hotel group NOVUM Hospitality, as well as 54 city apartments. “This combination of accommodation and housing offers is a promising model,” explains Anja Bachmann, Development Director at GBI Holding AG: “The difficult period of Corona in particular has shown that the combination of different applications is particularly important for life and living. A quarter is. “The integration of the apartments was possible thanks to the adaptation of the development plan, which initially envisaged purely commercial use of the land. The architects were the Hamburg-based company pbp prasch buken partner architects partG mbB and the management of planning and construction of GBI.

In preparation for today’s opening, Premier Inn for the first time invited children from a Hamburg kindergarten from the CHILDREN partner organization network as hotel testers: After visiting the hotel, children and young people between the ages of 5 and 16 could have fun on borrowed play equipment in the inner courtyard , eat a delicious dinner before checking into your room with your parents or guardians. “For many children, young people and families, it was the first night of accommodation in a real hotel. There was of course a lot of anticipation, but there were also some reservations. The overnight stay was an unforgettable experience for everyone! In addition, during the visit, the children and young people learned important everyday skills, such as learning how to behave correctly when checking in or at the hotel restaurant, ”explains Olli Klädtke, manager of the Gleiwitzer Bogen eV playground, which runs the construction playground and nursery. As part of our cooperation with CHILDREN, Premier Inn will give at least one hot meal to children in need every time a guest chooses not to clean the house. Only from March to May this year. € 69,000 went to the Munich children’s organization. “Fantastic success,” says Khadija Brémont, director of CSR (Corporate Social Responsibility) at Premier Inn Germany. “We are very pleased with the partnership with CHILDREN and the fact that together we can give child victims the opportunity to participate in social life in Germany.”

About Premier Inn
Premier Inn is a new German hotel brand: at more than 40 Premier Inn hotels, business and private travelers will find the best deals in many German cities. With beds made by Hypnos, supplier to the court of the Queen of England, Premier Inn promises all guests a wonderfully restful night of sleep in the best location and, all in all, convinces with an excellent value for money. This is well received by travelers: more than half of all Premier Inn hotels that open have already received a “Travelers’ Choice Award” for their TripAdvisor guest satisfaction. Premier Inn is also gaining an increasing reputation as an employer and has been awarded the title of “Top SME Employer 2021” by FOCUS Business and kununu based on employee ratings. Overall, Premier Inn has secured nearly 80 locations with approximately 15,000 rooms in more than 30 major cities in Germany. The popular hotel brand continues its success in the UK as it grows: Premier Inn is part of the traditional hospitality company Whitbread PLC with over 800 hotels, 82,000 rooms and almost 300 years of history.

About Whitbread PLC
Founded in 1742, Whitbread PLC is one of the oldest and most respected companies in Europe. In addition to the nationally popular hotel brand Premier Inn, the group also includes Bar + Block, Beefeater, Brewers Fayre, Cookhouse + Pub, Thyme Bar + Grill and Whitbread Inns. Whitbread PLC is a publicly traded company. It is included in the FTSE100 and FTSE4Good Index. As the market leader in the UK, Whitbread also sets the industry standard with the ‘Force For Good’ sustainability program: among other things, the group has set itself the target of achieving net zero emissions by 2040 and announced a green bond issue in 2021. Known amount around 625 EUR million.

About the GBI group of companies
The GBI group of companies implements hotel, residential and apartment projects. Since its inception in 2001, real estate in Germany and Austria worth around € 2 billion has been sold or placed, alone or with partners. Currently, the focus of projects, with around 2,100 units, is in various areas of rental housing (privately financed, subsidized, suitable for seniors, combined with services, especially in the social sector). Additionally, micro-apartments for students,
Supported, built or developed business travelers and individuals. In the residential segment, the portfolio includes 4,811 apartments in SMARTments student projects and 274 apartments in SMARTments residential projects. In the SMARTments business part, the list of projects includes 1,327 apartments. GBI specializes in neighborhood investments combining various types of real estate. The goal is sustainable and friendly urban spaces. Depending on the needs of cities, classic and subsidized flats, micro-flats, nurseries, flats for seniors or assisted people, care offers, student flats, serviced flats, hotels, offices, commercial premises, social care (e.g. doctor, pharmacy) are integrated with multi-functional projects and local supply. GBI Holding AG, within which the units of the group of companies are organized, is a subsidiary of the Mojżesz Mendelssohn Foundation.

Media contacts:
Katrin Kleinhans
Senior Public Relations Manager
Telephone: +49 151 55067150

Wolfgang Ludwig
Ludwig Media and communication
Telephone: +49 221 29219282
Fax: +49 221 29219283,
Mobile phone: +49 171 93 35 134


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