Ford sells electric cars – elective.com

US car maker Ford has announced it will split its auto business into two separate companies. In the future, electric vehicles will be developed and built by “Ford Model e”, internal combustion engines by “Ford Blue”. In addition, Ford’s European boss Stuart Rowley will be given a new restructuring assignment.

So: Ford is splitting up its car business, although the company refused to move until the very end. “We have no plans to separate our battery electric vehicle business or our traditional combustion engine business,” said Ford CEO Jim Farley in mid-February.

As confirmed by the car manufacturer under the updated “Ford +” plan, two divisions will be created in the automotive division in the future. “We go all out and create separate but complementary companies that will give us the speed of launch and the unbridled innovation of the” Ford Model e “, along with the industrial know-how, scale and iconic brands of” Ford Blue “such as the Bronco to start -ups can only dream, ”Farley is now quoting.

It will create two companies “ready to compete and win with both emerging EV competitors and established car manufacturers,” the statement said. “Ford Model e” “will accelerate the innovation and deployment of breakthrough electric vehicles on a large scale by developing software, technology and services for connected vehicles across Ford.” While “Ford Blue” and “Ford Model e” are expected to operate as independent companies in the market, they will share “relevant technology and best practices”.

Ford justified the restructuring decision by stating “that different approaches, talents and ultimately organizations are needed to accelerate the development and delivery of Ford’s electric and digitally connected vehicles and services and take full advantage of Ford’s iconic family of combustion engine vehicles.”

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According to Farley, the electric vehicle division will be “Ford’s hub for innovation and development, a team of the world’s best software, electric and automotive talents to create truly amazing electric vehicles and digital experiences for new generations of Ford customers.” To that end, the “Ford Model e” should attract and retain the best talent in software, engineering, design and UX – something Ford has apparently not dared to do in the combustion engine industry anymore.

In addition, the division will develop key technologies for electric vehicles such as platforms, batteries, electric motors, inverters, charging systems and recycling. And network software and vehicle architecture. Goal: no less than two million electric cars sold worldwide in 2026.

The Ford Model e is managed in the personnel union by the CEO of the Farley Group. His leadership team will include Lisa Drake as vice president, electric vehicle industrialization, and former Tesla engineer Doug Field as lead specialist for electric vehicles and digital systems. “Designing truly amazing electric and software-driven vehicles – with experiences that customers can’t even imagine – requires a clean approach,” says Field. “We are creating an organization that uses all of Ford’s knowledge and capabilities, but can operate with speed and uncompromising ambition to create new, revolutionary products.”

Marin Gjaja will be Model e’s Chief Account Officer, responsible for product launches, customer service and new business initiatives. Darren Palmer becomes vice president, Electric Vehicle Programs. Ted Cannis, who was a longtime director of Global Electrification, is not part of the Ford Model e management team: Cannis is the general manager of the Ford Pro software service that the automaker wants to generate revenue from its software business.

As part of the reorganization, former European Ford boss Stuart Rowley is now given a global assignment. As Director of Transformation and Quality, he will “establish quality as the reason for choosing Ford and drive Ford’s drive to improve efficiency, reduce complexity and a lean, fully competitive cost structure across the company,” the statement said. It is not clear from the announcement whether his position at Ford Europe will be filled directly.
ford.com

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