Google thinks about concessions | News

The world’s largest search engine, Google, is increasingly criticized for abusing its market position and preventing competition. This applies not only to Europe, but also to the US internal market. The antitrust process is looming – and the Alphabet brand is responding.

The market power of Alphabet’s subsidiary Google when it comes to online advertising is calling for competition watchers – not only in Europe, but also domestically in the US. There, the group seems ready to make contact with the antitrust authorities.

According to media reports, citing people familiar with the situation, Google is said to be ready to make far-reaching concessions. Therefore, the company proposed to spin off its AdTech business into a separate company under the Alphabet umbrella. AdTech makes money by placing online advertisements on websites. According to further information, this new company would be worth a double-digit sum of a billion.

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Alphabet itself has announced that it is working closely with regulators. The goal is to allay any fears. Separation from the AdTech business is beyond dispute.

Alphabet actions are looking for direction

Stocks in Google’s native Alphabet ranged from about $ 2,000 to $ 2,400 for several weeks without a sustained stimulus. The title has even been on a downward trend since February with the 200-day line (red) pointing downwards as well. The growing MACD (Momentum) should be assessed positively, but the technical situation only improves when the upper limit is exceeded again.

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