Charles Lachaux Signs Exclusive Direct Consumer Agreement With Blockchain-Based Wine Community, Members Only

Customers from the Cruted group will have special access to a very limited production of Lachaux wines, which are in great demand around the world

LONDON, July 18, 2022 (GLOBE NEWSWIRE) –

Charles Lachaux, the most forward-thinking winemaker in Burgundy, today announced an exclusive partnership with the blockchain-based, members-only Crurated wine community. Under the terms of the agreement, the recognized and award-winning Lachaux wines – with very limited production and high worldwide demand – will be sold exclusively to Crurated members. Visit www.Crurated.com for more information on Crurated offers and membership.

Special offers are published for members in several stages throughout the year. The initial offer includes 1 mixed box with 6 denominations of origin:

  • Bourgogne Aligoté, Argentine Fields, 2021
  • Bourgogne Rouge, La Croix Blanche, 2021
  • The village of Cote de Nuits, Aux Montagnes, 2021
  • Aloxe-Corton premier cru, Les Valozières, 2021
  • Nuits Saint Georges village, La Petite Charmotte, 2021
  • Nuits Saint Georges premier cru, Aux Argillas, 2021

From July 25, the wines will be offered to Crurated members for private sale.

“Innovation is crucial in wine production to create and sell a unique bottle of wine,” said Charles Lachaux. “For decades, wine has been sold to discerning wine lovers without thinking about how to improve the process. Crurated improves access to rare wines, and the company’s use of blockchain and NFT technologies shows buyers the authenticity and provenance so much needed in this industry. This company is the perfect partner for us as we enter a new era of selling wine directly to consumers. ”

“Our team is fortunate enough to work with some of the biggest wines and winemakers in the world, and Charles Lachaux is no exception,” said Alfonso de Gaetano, founder of Crurated. “Our blockchain-based technology platform has revolutionized the way we buy and sell rare wines. We are the first membership-based wine community to offer full transparency and asset protection. This model is already redefining the wine cellar well beyond its four walls. “

Each bottle comes with NFT. Stored forever on the blockchain, the NFT proves the bottle’s authenticity and provides other key information such as ownership history, vintage, vineyard location, grape variety, and other key details. NFTs are easily accessible by touching an NFC or RFID compatible phone. The bottle history is also updated with a new entry in the blockchain as the wine is resold and the token moves from one customer to the next.

While Charles Lachaux wines are sold directly to consumers only via the Crurated platform, B2B sales still take place via distribution partners.

About Charles Lachaux
Charles Lachaux made revolutionary changes to Arnoux-Lachaux viticulture, pushing the boundaries of modern winemaking in Burgundy. Described by Jancis Robinson as the “bright new star”, he epitomizes a new generation. In 2021, Charles Lachaux was crowned at the Golden Vines Awards in London “The best young winemakers in the world” chosen. He advocates dense planting, low yields and intensive work in the vineyards that includes shaping the vines into long ‘arches’ rather than pruning the shoots. Lachaux is the sixth generation to look after the family vineyard in Vosne-Romanée (Côte-d’Or).

About Crated
Launched in 2021 with an emphasis on France and Italy, Crurated is a membership-based wine community aiming to connect wine connoisseurs directly with world-class producers. A team of specialists offers personalized services and authentic experiences, and Crurated’s smooth logistics service guarantees quality and origin thanks to safe wine cellar storage and innovative blockchain technology. For more information on Crurated, visit crurated.com.

Pictures accompanying the announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/46bc59bd-f682-410f-94ff-03d5c0785b65

https://www.globenewswire.com/NewsRoom/AttachmentNg/c2c51c18-d26f-4042-bbd6-6eb2502e8f88

CONTACT: Kontakt:
Michael Volpatt
(415) 994-8864
michael@larkinvolpatt.com

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