The example of Munich is also interesting – more than twice the size of Leipzig and, in terms of purchasing power, almost the opposite of the Central German metropolis. Here, a single ride costs only forty cents more – with the difference that the ticket is valid for two hours, and in addition to trams, buses and city rail, there is also a complete metro system with high-speed trains at large intervals (the city area itself is similar in size ). Lie down…
The origin of the tariff depends on many factors. Grants from cities and municipalities as well as the state and federal government play an important role. The structure of the tariff also varies greatly depending on the location and, depending on your point of view, it can be more or less attractive. Some day tickets are only valid until the witches’ hour, others are valid for 24 hours. Sometimes tickets can only be used in one direction (it is usually done this way), others allow for a lively ride in a circle. However, the measure in public reception is, in addition to the cost of the annual subscription, the price of a single ticket. Over the years since its founding, MDV has grown steadily – as everywhere else. The moratorium issued by the city of Leipzig a few years ago held back, but has since expired.
Growing number of passengers despite rising prices
MDV refers to the ever-increasing number of passengers, also as tariffs are adjusted. Perhaps the association is simply selling well its ticket prices. Because transportation associations can actively change the perception of travel costs, keyword marketing. “In addition to the price, you can, for example, give a message that the ticket is cheaper than a parking ticket for two hours,” explains Markus Husemann-Kopetzky. Additional offers, such as partner discounts (“Just go to the zoo! You also get the glasses cleaning cloth for free”) are also popular. The method of payment is also important so that the price is not perceived as too high: on the one hand, cashless purchases of tickets with a card or smartphone, on the other hand round amounts that do not have to be painstakingly converted into coins. Of course, the price of the cat bites its own tail here: supermarket style prices like ‘2.99’ are very off-the-beaten-track, but they are known to sound better than 3 euros. However, if 3.10 euros or 2.90 euros for a single journey are under debate, it is clear where the journey should go.
You get used to it
Whilst every effort is made to keep an expensive ticket from looking too expensive, it should be noted: time heals all the wounds in your wallet anyway, as the internal reference price is also powered by experience. Price researcher Markus Husemann-Kopetzky: “If we now assume that we traveled by bus several times and then paid three euros several times, the number of complaints about this will decrease significantly.” So just sit down, right?
Traffic psychologist Jens Schade explains that people who do not have an alternative to local transport must and will simply accept price increases. Because if you don’t have a driving license, car sharing is useless. Ultimately, the fee is not that important for the return of the mobility. If you can afford a car, the most important thing is that there is no shortage of a budget for a public transport ticket. “Basically, it has been shown that access must be as easy as possible. For example intelligibility and the ticketing system. ”
Moreover, it is not enough to improve local transport services to motivate people to make transfers. The drivers wouldn’t even notice the improvements, they practically drove past a highly clocked tram. Stockholm is worth taking a look at. The downtown entrance fee simply made private transportation unattractive there. At the same time, he raises money for better local transport. Incidentally, those for whom private cars or car sharing are still not very expensive would also benefit, namely free travel much more often. Promoting local transport also benefits car fans. Who would have thought?