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SANTA CLARA, California, July 19, 2022/ PRNewswire / – It’s no secret that high-quality smart home products not only help us improve our everyday life, but also provide more comfortable living conditions. No wonder the global smart home market is booming and more and more consumers want to equip their homes with the latest technologies.
The Internet of Things (IoT) has enabled users to take advantage of a wide variety of smart home settings that were previously unimaginable. Now you can remotely turn on the air conditioner in your living room while you from work drive back home; You can turn on the light automatically when you reach the front door without pressing a button; Before you bake the cake, you can preheat the oven to 180 degrees by voice command. These app scenarios will allow consumers to experience the higher quality of life created by smart devices and thus become smart home fans – which is exactly what smart home brands are striving for.
Because of this trend Tuya Smart (NYSE: TUYA, HKEX: 2391), a leading provider of IoT development platforms, launched the BornSmart campaign on social media platforms including YouTube, LinkedIn and Twitter. The theme comes from the idea that smart devices are already “smart” because of their built-in artificial intelligence.
The campaign started on July 12 on Amazon Prime Day 2022 and will run until In half of August run. The campaign is supported by Tuya brand partners around the world and takes place in more than 10 countries, including United StatesUK, Germany, Spain, Italy, Singapore, India, ThailandMexico and Brazil.
The campaign offers Tuya partners around the world the opportunity to showcase their latest smart home products in local markets and send a message to consumers: smart home appliances are not something worth having, but smart purchasing choices that are worth investing in.
Tuya Smart will work with influencers from different countries to test smart products by unpacking videos on social media platforms. If you are Tuya Smart you can watch videos on LinkedIn and Twitter to learn more about the benefits and benefits of featured smart products. They can also get coupons and have a chance to win smart home products by sharing videos with friends.
The campaign aims to use social media to create close relationships between smart product brands and consumers. By participating in this campaign, Tuya partners can directly reach more potential consumers – especially the younger generation, who are the main buyers of the future. They will also be able to interact continuously with the target users on social media.
Numerous brand partners from Tuya Smart participated in the campaign, including world leaders such as Calex (European lighting brand), Nedis (leading EU wholesaler offering smart electronics solutions in Europe and beyond), Wipro Consumer Care and Lighting (global consumer goods company), famous smart home brands such as Lloyd’s (Mexico), BARDI (Indonesia), the famous Australian online store Kogan and many more. Independent Consultants and other top-selling smart home categories.
In addition, this campaign will benefit the brand’s global partners Tuya Smart continue to help its customers deliver the most advanced intelligent services. In addition, it will raise awareness of a smart lifestyle, increase brand value and expand marketing resources for partners along the entire chain, contributing to the shared prosperity of the global smart home industry. So we can expect BornSmart and a fantastic collaboration between Tuya Smart and his partners are happy!
calculated Tuya Smart
Tuya Smart (NYSE: TUYA, HKG: 2391) is a leading technology company dedicated to making our lives smarter. Tuya offers a cloud platform that connects multiple devices via IoT. By developing connectivity standards, Tuya combines the intelligent needs of brands, OEMs, developers and retail chains across a wide range of smart devices and industries. Tuya solutions enable partners and customers to add value to their products and make consumers’ lives easier through the use of technology. With the expanding commercial SaaS business, Tuya provides intelligent business solutions across multiple industries. The company’s platform is based on industry-leading technology for strong privacy and security. Tuya works with leading Fortune 500 companies from around the world to make things smarter, including Philips, Schneider Electric, Lenovo and many more.
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