After a two-year hiatus, the Gamescom Opening Night Live 2022 show that opens Gamescom will take place in Cologne again – with up to 5,000 fans.
Updated on July 27, 2022: Four weeks before Gamescom begins, Gamescom: Opening Night Live producer and host Geoff Keighley via Twitter I say: At the opening show on August 23 in hall 6 “Thousands of fans” can participate, promises Keighley “Many announcements and first glances.”
It is still unclear which publishers will specifically participate in this format. The prerequisite for participation is the status of a “Gamescom Partner”, which excludes a whole range of game developers, including Electronic Arts, Activision Blizzard and Sony PlayStation.
At least theoretically, ONL shows from Microsoft, Ubisoft, THQ Nordic, Koch Media, Bandai Namco Entertainment, Level Infinite or Warner Bros.
July 13, 2022 update: The booking documents also announced that Gamescom: Opening Night Live 2022 would take place “in the brand new hall 1 of the KoelnMesse fair” happen.
In the meantime, there has been a rescheduling as the show moves to the “Event Zone” in Hall 6. Hall 1 will not be used for Gamescom 2022 as confirmed upon request.
If you want to be there live on August 23, when Geoff Keighley welcomes famous game designers and introduces new games, be patient: pre-sale for tickets will not start until the beginning of August.
Message of March 10, 2022: In just a few years, Gamescom Opening Night Live has evolved into a sort of “Super Bowl” among gaming events: probably only a handful of live events bring so many video game fans in front of a monitor at once.
At least if you believe the organizer numbers: By 2021, over 2.3 million “simultaneous viewers” had been reported – that is, users who watched the stream at the same time via YouTube, Twitch, Twitter and Facebook. Apparently, there were 5.8 million viewers there – an increase of 30 percent. compared to the previous year. The number of video views is estimated at 120 million. The fact that influencers can use this format by co-streaming on their own channels contributes to the growing popularity of this format.
Gamescom Opening Night Live (ONL) is almost a two-hour long adhosted and produced by Canadian Geoff Keighley, who also manages The Game Awards. Large corporations and small independent studios use the reach to announce world premieres or to distribute advertising trailers. In the meantime, there are liquid PR interviews, music acts and Hollywood stars. On this occasion, we will also know the winners of the official Gamescom Awards.
After the ONL 2020 and 2021 editions were not held in Cologne, but in Los Angeles due to the pandemic, Gamescom Opening Night Live returns to the exhibition center: On Trade Week Tuesday (August 23), the event will be broadcast live from 20:00 . to 22 moved to the rebuilt XXL 1 hall. Depending on the official requirements then in force, there should be up to 5,000 fans there.
Game developers who want to include their products in the Cologne Novelties Revue have the following options:
- Keighley’s editorial team selects particularly spectacular trailers or in-game content that act as “main characters” and capture audience interest.
- Independent studios / publishers with unique products can also count on a “wild card” – in this case “indie” means annual sales of less than EUR 100 million.
- Publishers and studios whose products do not meet the requirements may purchase “sponsorship”. Prices start from € 85,000 – € 210,000 in 30 seconds for two minutes of ‘airtime’.
The prerequisite in all cases is the appearance in the end consumer area of Gamescom 2022 (Entertainment Area) or another Gamescom partnership.