07/29/2022 – The Civil Liability Insurance Company has the largest share in the market of independent third party liability insurance brokerage, followed by VHV. Rhion has increased significantly while Interrisk has significantly decreased. This is shown by the Asscompact “Private Property Market Research / Insurance 2022”.
This year, BBG Betriebsberatungs GmbH has once again conducted a study on the importance of product suppliers in composite insurance for private customers in the market of independent brokers.
In addition to the insurance of residential buildings (VersicherungsJournal 07/07/2022), household property (07/12/2022) and accident insurance (07/26/2022), the surveyed insurance departments also included third party liability insurance.
Fundamentals and methodology of the Asscompact study
The basis of the Asscompact study “Research on the Real Estate Market Private / Casualty Business 2022” is an online survey conducted in May among insurance brokers and many representatives. The net sample size was reported as 336 independent mediators.
A good 85 percent of those surveyed were men and nearly 15 percent were women. They have around 27 years of work experience with an average age of 55.6 years and on average want to retire at around 68.
As part of the survey, intermediaries were “asked, inter alia, to provide a percentage of their activities (broken down by units) for preferred suppliers. The percentages are interpreted as point values so that each broker can distribute a maximum of 100 points to all suppliers, the methodology explains.
Finally, according to the information, an index is created where the supplier with the highest value scores 100 points and the other suppliers are scored as a percentage based on their distance. This procedure was applied to all tested composite grades.
Leader position in third party liability insurance
As with home and accident insurance, the VVaG insurance company has also defended its leading position in third party liability insurance. VHV Allgemeine Versicherung AG is still in second place with a slight difference of 26 points. Four years ago, the Hanoverians were still ahead of us (08/06/2018).
Axa Versicherung AG defended its bronze position. However, after losing almost five points, it only has a relative share of the business, which is around one fifth of that of a leading provider.
Rhion Versicherung AG, AIG Europe SA, Headquarters in Germany, Dema Deutsche Versicherungsmakler AG and Basler Sachversicherungs-AG are fourth to seventh in a range of 14 to eleven points.
Right behind them, each with less than ten points, are Adcuri GmbH, Konzept & Marketing – your independent concept developer GmbH and Interrisk Versicherungs-AG Vienna Insurance Group.
The curve of Rhion pointed up particularly strongly. The company increased its relative share of business by more than half, jumping from 10th to 4th place. AIG (eight to five), Demos (nine to six) and Adcuri (eleven to eight) improved by three positions.
The supplier of the K&M coverage concept fell three places (from six to nine) compared to the previous year (July 21, 2021) after losses of around a third. With a share that is not even half that of the previous year, Interrisk came only in tenth place (previous year: fourth).
Further study details and ordering options
The specific reasons for these changes, some of which are significant, cannot be found in the volume of the study report.
The 574-page “Private Property Market Research / Casualty Business 2022” contains not only detailed rankings of business shares and broker satisfaction, but also an analysis of the best suppliers.
The volume of the report can be ordered for EUR 2,677.50 incl. VAT from Sophia Tannreuther by e-mail or by phone on 0921 7575823.