PARAMOUNT APPOINTS PAMEL KAUFMAN AS THE LEAD OF INTERNATIONAL BUSINESS AS …

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New York, April 1 / PRNewswire /

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Paramount Global (NASDAQ: PARA, PARAA) today announced that Pamela Kaufman, president of Paramount Global Consumer Products and Experiences, has been appointed president and CEO of International Markets, Global Consumer Products & Experiences, effective immediately. This newly created position reports to Bob Bakish, Paramount President and CEO, and reflects Paramount’s current strategy to globalize its operations. Raffaele Annecchino has decided to leave the company as president and CEO of Paramount International Networks, Studios and Streaming.

In her expanded role, Kaufman will be responsible for driving the continued growth of Paramount’s international business and securing the company’s strength of international operations across six continents, including the company’s broadcast and cable networks, streaming and studios, and commercial opportunities. He will work closely with Paramount’s international leadership team and global content and streaming organization, including overseeing the continued international launch of Paramount + and Pluto TV. Kaufman will retain his current responsibilities as head of the multi-billion dollar global consumer products and experiences organization.

“Pam has been a strategic force behind the growth and expansion of some of the world’s most famous franchises and real estate in the entertainment industry,” said Bakish. a … Pam is uniquely qualified to run our international business as we grow and diversify our global footprint and accelerate Paramount’s transformation into a truly global approach

Bakish added: “I would like to express my gratitude to Raffaele Annecchino for the key role he has played in building Paramount’s international business and expanding our global footprint. I am grateful for the dedication he has shown during his 25 years at Paramount and wish him all the best for the future. ”

“I am honored to take this role at such a pivotal moment for Paramount’s international business,” said Kaufman. global growth strategy, invest in key partnerships, develop our mobile and digital platforms in new markets and act as one global team ”.

In November 2021, Kaufman took over as President, Global Consumer Products and Experience, Paramount, overseeing global product and business development, marketing, franchise planning, creative strategy, retail distribution and consumer understanding for all brands in the portfolio. In less than a year, Kaufman led the transformation of the consumer business and united the organization, using the full power of the Paramount ecosystem for its most valuable intellectual property. Her commitment to transformation, innovation and branding has resulted in some of the most groundbreaking partnerships in the company’s history, including groundbreaking co-branding partnerships with the biggest names on social media. Kaufman was also responsible for Viacom’s first direct-to-consumer e-commerce site in 2019 – The SpongeBob Shop – and has since led its expansion to other direct-to-consumer online stores with merchandise related to various top CBS and Showtime shows. , including similar standalone initiatives for brands such as Star Trek, South Park and MTV.

Prior to becoming President of Global Products and Consumer Experience, Kaufman served as President of Consumer Products and Chief Marketing Officer of Nickelodeon, where she was responsible for building some of Nickelodeon’s most memorable franchises, from PAW Patrol to SpongeBob SquarePants, and through them conducted important information campaigns and milestone celebrations.

Prior to joining Nickelodeon in 1997, Kaufman held positions at Turner International, stock marketing and advertising gray. She received a Bachelor of Arts in Public Communication from the American University in Washington and an honorary doctorate from the American University of Humane Letters in 2019. A dedicated champion of gender equality, diversity and inclusion, Kaufman serves on the boards of the Rock and Roll Hall of Fame Foundation, Bottomless Closet, a nonprofit that prepares women for success in the workplace, and the Pace Women’s Justice Center.

Information about Paramount

Paramount Global (NASDAQ: PARA; PARAA) is a leading global media and entertainment company that creates premium content and experiences for an audience around the world. Paramount’s portfolio includes, among others CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount +, Pluto TV, and Simon & Schuster stand out with iconic studios, networks, and streaming services. Paramount has the largest proportion of the US television audience and one of the most important and richest libraries of television and film titles in the industry. The company offers not only innovative streaming services and digital video products, but also advanced solutions for production, distribution and advertising.

For more information on Paramount, visit www.paramount.com and follow @ParamountCo on social media.

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Press contact:

Media: Justin Dini,
Vice president,
corporate communication
(212) 846-2724,
justin.dini@paramount.com; Janice Gatti,
senior vice president,
international communication,
(917) 494-3701,
janice.gatti@paramount.com; Investors: Anthony DiClemente,
Vice president,
Investor Relations
(917) 796-4647,
anthony.diclemente@paramount.com; Jaime Morris,
senior vice president,
Investor Relations
(646) 824-5450,
jaime.morris@paramount.com; Robert Amparo,
Director,
Investor Relations
(347) 223-1682,
robert.amparo@paramount.com

Original content from: Paramount Global, provided by news aktell

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