S’Young has completed investment in the French luxury brand PIER AUGÉ and acquired Chinese business, deepening cooperation between international brands | News

SHANGHAI, 11. August 2022 / PRNewswire / – On July 8, S’Young Group Co., Ltd. (S’Young) (300740.SZ) completed its investment in the French luxury brand PIER AUGÉ and acquired its Chinese company. PIER AUGÉ’s team and strategic direction remain unchanged, and S’YOUNG will further deepen its partnership with PIER AUGÉ.

As the preferred Chinese partner for global beauty brands, S’Young is committed to building mutually beneficial and profitable relationships with foreign brands to share the long-term growth value of the Chinese market. Through its original cooperation model “CP” (Chinese partners + para) equipped S’Young PIER AUGÉ with extensive omnichannel capabilities and helped the brand develop in Chinese market Develop 0 on 1 and build a niche and a unique brand image. This investment strengthens the “CP” model that can offer a higher level of co-operation in share acquisition, investment and strategic co-operation in line with the wishes and needs of the foreign brand.

Established in 1961, PIER AUGÉ is a niche French luxury skincare brand with a 61-year history. The brand has a factory in Paris and is very popular with famous figures such as former French President Francois Hollande and even has a thank you letter from the former First Lady USAHillary, obtained.

In year In 2020, PIER AUGÉ ended cooperation with its previous business partner and chose S’Young as the exclusive partner in Chinawhich successfully helped the brand enter the Chinese market quickly within six months. Thanks to his extensive ability to strengthen overseas brand, S’Young PIER AUGÉ helped the Chinese market to grow by creating an official flagship store with brand character, formulating the product positioning according to the beauty trends in the Chinese market and its strong influence on social media. In addition, S’Young helped PIER AUGÉ to develop an effective branding and marketing strategy on the Chinese market, which resulted in long-term positive brand development in China contributed. PIER AUGÉ opened its first flagship store at Tmall Global in 2021, and its flagship product – the Resourcing DOUCE AURA Treatment Mask – is now TOP 7 on Tmall’s imported smear mask shopping list.

As the preferred Chinese partner for global beauty brands, S’Young has worked with more than 30 foreign brands in the fields of skin care, makeup, body care, perfume, health care and men’s cosmetics. Cooperative brands span many countries and regions in North America, Europe and the Middle East, including the French top lab brand LIERAC, the Italian makeup brand KIKO MILANFinnish skincare brand LUMENE and prestigious perfume brand AMOUAGE etc., demonstrating S’Young’s strength in diversification and international operations. In year In 2019, S’Young entered into a strategic partnership with Johnson & Johnson to fully acquire Johnson & Johnson’s 14 e-commerce brands in the Chinese market, which was a great success for Dr. Those: Labo, Listerine and many more proved.

Charles DUPONT, CEO of PIER AUGÉ, commented on this investment and acquisition: “Our new partner not only wants to use the brand in its home market, but also make PIER AUGÉ a global player. Due to this excellent start to 2022, we have revised our targets upwards and this partnership is also accelerating our investment plan to reach key markets by 2026. “

This strategic investment in PIER AUGÉ is another milestone in S’Young’s intensive cooperation with an international brand. Thanks to the original CP model, S’Young offers brands various and personalized cooperation opportunities. At the same time, it has an excellent and higher-quality cooperation model, constantly exploring new areas and opening new dimensions of cooperation between foreign brands and the Chinese market.

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