On July 8, S’Young Group Co., Ltd. (S’Young) (300740.SZ) has completed its investment in the French luxury brand PIER AUGÉ and acquired its Chinese company. PIER AUGÉ’s team and strategic direction remain unchanged, and S’YOUNG will further deepen its partnership with PIER AUGÉ.
As the preferred Chinese partner for global beauty brands, S’Young is committed to building mutually beneficial and profitable relationships with foreign brands to share the long-term growth value of the Chinese market. Through its original cooperation model “CP” (China Partner + Couple), S’Young has equipped PIER AUGÉ with full omnichannel capabilities and helped the brand move from 0 to 1 in the Chinese market, creating a niche and solidifying the brand’s unique image. This investment strengthens the “CP” model, which can ensure a higher level of cooperation in terms of acquisitions, investments and strategic cooperation in accordance with the wishes and needs of the foreign brand.
Established in 1961, PIER AUGÉ is a niche French luxury skincare brand with a 61-year history. The brand has a factory in Paris and is very popular with famous figures such as former French President Francois Hollande and even received a letter of thanks from former US First Lady Hillary.
In 2020, PIER AUGÉ ended its partnership with its former trading partner and chose S’Young as its exclusive partner in China, which successfully helped the brand to quickly enter the Chinese market within six months. Thanks to his extensive ability to strengthen overseas brand, S’Young PIER AUGÉ helped the Chinese market to grow by creating an official flagship store with brand character, formulating the product positioning according to the beauty trends in the Chinese market and its strong influence on social media. In addition, S’Young helped PIER AUGÉ develop an effective branding and marketing strategy for the Chinese market, which contributed to the long-term positive development of the brand in China. PIER AUGÉ opened its first flagship store at Tmall Global in 2021, and its flagship product – the Resourcing DOUCE AURA Treatment Mask – is now TOP 7 on Tmall’s imported smear mask shopping list.
As the preferred Chinese partner for global beauty brands, S’Young has worked with more than 30 foreign brands in the fields of skin care, makeup, body care, perfume, health care and men’s cosmetics. Cooperative brands span many countries and regions in North America, Europe and the Middle East, including the French top-lab brand LIERAC, the Italian makeup brand KIKO MILANO, the Finnish skincare brand LUMENE, and the prestigious perfume brand AMOUAGE, etc. The proof of strength S’Young in diversification and international operations. In 2019, S’Young entered into a strategic partnership with Johnson & Johnson to fully acquire Johnson & Johnson’s 14 e-commerce brands in the Chinese market, which was a great success for Dr. Those: Labo, Listerine and many more proved.
Commenting on this investment and acquisition, Charles DUPONT, CEO of PIER AUGÉ, stated: “Our new partner not only wants to introduce the brand to the domestic market, but also wants to make PIER AUGÉ a global player. by 2022 we have our updated targets up and this partnership is also accelerating our investment plan to target key markets before 2026. “
This strategic investment in PIER AUGÉ is another milestone in S’Young’s intensive cooperation with an international brand. Thanks to the original CP model, S’Young offers brands various and personalized cooperation opportunities. At the same time, it has an excellent and higher-quality cooperation model, constantly exploring new areas and opening new dimensions of cooperation between foreign brands and the Chinese market.
Original content: S’Young Group Co., Ltd., provided by news aktell
Original message: https://www.presseportal.de/pm/164709/5294193