From 2033, the internal combustion engine will disappear

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FROM: Marcus Efler

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Audi will soon produce only electric cars. As early as 2033, diesel and gasoline engines will disappear from the model range in Europe.

Update August 12, 2022 at 15:30: It has long been known that Audi wants to turn away from internal combustion engines. In the meantime, there is also a specific year in which diesel and gasoline engines should disappear from Ingolstadt’s price lists: from 2033 it should be loud Auto Motor and Sport Completion, and thus two years earlier than required by the EU. This also applies to the other major brands of the group.

Before Audi phases the internal combustion engines, they will be renewed again so that they can also be sold outside the EU after 2035. An additional version of the A3 from “All Street” will be released in the coming year. The compact will probably be electrically available in 2026 at the earliest. The Audi A4 will start with the next generation in 2024 and the A6 a year later. From 2026, Audi intends to release new models exclusively equipped with battery drives to the world market. By then, the model range should include more than 20 electric cars.

First Report, June 18, 2021 at noon 11:44: Ingolstadt – Audi without TDI, typical of the brand turbo diesel? It’s like Munich without the Oktoberfest. But it will happen the second time in 2021. At Audi, this time will come in five years: from 2026, the Ingolstadt-based company will no longer launch new models with an internal combustion engine on the market. From the 1930s, they only want to sell electric cars. This is reported by the Süddeutsche Zeitung. The Volkswagen subsidiary is catching up with the electric pioneer Tesla and catching up with Volvo: the Swedes were the first traditional manufacturer to announce total electrification. For now, they are still opting for a hybrid drive, but from 2030 they also want to be a purely electric brand. (Power-Q4 from Audi in the test: is 299 hp enough to compete with Tesla?)

Audi only electric – that means stopping combustion for customers and models

Audi’s rapid, almost hectic withdrawal from gasoline, diesel and hybrid technologies is naturally part of the VW Group’s long-term electricity strategy. Nevertheless, it does seem like a bit of a liberation that should solve two problems. First of all, Audi is still struggling with the destruction of its image with the diesel scandal that has discredited turbodiesel, which is so important to the brand, and which has probably destroyed hopes of switching US customers to diesel engines forever. The last break with TDI offers a chance for a fresh start. (Electric cars: therefore they must make noise again in the future)

Audi wants a purely electric future, here is the Q4 e-tron Sportback. (symbol image) © Audi AG

Audi only electric – an advantage in an internal duel with Porsche?

Second, Audi can claim a clear leadership role in battery drives for the expensive models in the group. The so-called “Premium Platform Electric” (PPE; VW Group’s premium electric vehicle platform kit) is currently facing a fierce internal duel with Porsche: the two brands are to develop them together for high-performance cars, which repeatedly leads to jealousy and friction between Ingolstadt and the Porsche development center in Weissach. In the future, as an all-electric manufacturer, Audi will have arguments on its side. Since Porsche has to stick to the combustion engine for a long time – the Taycan or the electric Macan: its fans and buyers will only accept the valid 911 image carrier with the six-cylinder boxer at the rear, the hybrid module will be the highest feeling in the future. As long as the internal combustion engine is allowed in Europe, the USA or Asia, it will be built by Porsche – while Audi is pure Tesla hunter. (Audi trouble: Tesla’s hunters team absolutely slowed down)

Audi only electric – customers will miss these models

However, the new electricity strategy also carries with it significant risks for Audi. Because this means that the previous model range will soon be almost completely replaced. For example, the current A4 will only have one successor, if there is one, and then it will be withdrawn. As an extremely popular company car for the lower and mid-level executives of many companies, it has so far been one of the pillars of Audi and therefore of the entire VW Group with a TDI engine. It is not clear that field workers in particular, who often have to cover long distances quickly in their company car, will soon switch to fully electric vehicles. Especially when there is competition lurking on BMW, including plug-in hybrids in its electric strategy – and clearly recommends them as a company car for lovers. (Audi RS6 Johann Abt Edition: Does the station wagon really need so much power?)

Audi only electric – how do American fans of full-size SUVs react?

The second model that many customers will mourn is the Q7. Not necessarily in a country where the mighty SUV certainly has fans, but it is not among Audi’s entry-level models. The situation is different in the Middle East, Asia and the USA: there they prefer full-size SUVs, of which the Q7 is still one of the more compact. Buyers spend a lot of money on high-powered engines and luxury accessories, and fuel the profits of the model. For them, too, a quick switch to an electric alternative is questionable. Because although California, the new Silicon Valley around Houston, Texas, and parts of the east coast are Tesla land, many Americans still love the roaring V8.

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